14-3 McDonald’s Q1. External Environment, cont. Forces in McDonald’s General Environment: • Demographic - customers now working around the clock, expecting 24 hour access to fast food, how to please range of customers from kids to contractors? • Sociocultural - customers preferences have changed to more exotic foods, healthier food with better taste • Economic - current economic downturn means customers might be trading down to McDonald’s if they want to eat out • Global - boundaries are disappearing, travelers more open to global consistency in food offerings - Golden Arches are accepted, and expected, everywhere 14-4 McDonald’s Q1. External Environment, cont.
Take Gregory Rhymes for example. Recently 15 year old Gregory and his mother sued McDonalds for his extreme obesity. Weighing about 400 pounds, Gregory Rhymes would consume a burger, fries and a shake sometimes multiple times a day but claims he was not warned on how fattening the fast food can actually be. He and his mother were determined that the restaurant must be held responsible for Gregory’s current
Coincidentally, George Naddaff, owner of 19 Kentucky Fried Chicken franchises, caught on to the “home-cooked” fast food idea and purchased a Boston Market franchise. Boston Market’s direct competition at that point, wanted to participate in their concept which carried them far beyond their current sales and revenue. Some indirect competitors of Boston Market eventually got involved as well. McDonalds ended up purchasing the chain of stores in 1998 and changed a few things to increase the appeal of Boston Market to its consumers. Fortunately for McDonalds, they are a big enough corporate themselves which enabled them to make this deal with Boston Market, whereas the other indirect competitors (local sub shops, Chinese restaurants, etc.)
Even though Spurlock makes many valid points in his documentary, I still believe that the eating habits of Americans today are based on their own choices and they should be responsible for those choices. According to the documentary Super-Size Me by Morgan Spurlock, 60% of adults in America are either overweight or obese. Spurlock decided to make the film when he heard about two teenage girls who filed lawsuits blaming McDonalds for them being overweight. His experiment involved him eating only McDonalds for 30 days to see what would happen to his body. Spurlock decided to follow four main rules during this experiment.
Critical Analysis of Super Size Me McDonald’s feeds more people each day than the entire population of Spain. It is facts such as these that inspired independent filmmaker Morgan Spurlock to investigate deeply into the full effects of America's favorite fast food joint. However, Spurlock chose not to take the typical approach. Instead, he chose to launch a thirty day trial diet called the "McDiet." Over the course of a month, Spurlock commited himself to a diet consisting purely of McDonalds menu items.
IST 530 Case Study : Business intelligence at CKE restaurants Wong Tsz Wun, Raymond California InterContinental University Abstract The article is about how the CKE Company used Business Intelligence System (BIS), known inside the company as CPR, to rescue itself from bankruptcy in 2000 and started turning into profit in 2003. When introducing its new product, the Monster Thickburger, across the US market, CKE was confident that it was going to boost the sales and profits at restaurants without affecting sales of other burgers. By using CPR model, CKE was able to monitor the performance of its Monster Thickburger in test markets, and after the results exceeded initial expectation, CKE decided to launch this product on the market. Sales increased immediately. It was obvious that BIS was needed for CKE in making strategic decisions about monitoring food costs, closure of underperforming stores, improving data quality, and thus enhancing operations and bottom lines.
Memorandum: Hollywood Reporter Critical Review of the film “Super Size Me” The Film: The controversial documentary film, “Super Size Me”, released in 2004 by Morgan Spurlock, criticizes the McDonald’s corporation and the way their food impacts society. With America’s fast growing obesity rate being at an all time high, Spurlock took initiative and conducted an unscientific experiment to personally experience the effects of daily fast food consumption. For 30 days, three times a day, Spurlock consumes McDonald’s choosing to supersize his meal every time. And all without any exercise at all. Being monitored by three physicians; a general practitioner, a cardiologist, and a gastroenterologist, Spurlock kept track of how his health was being harmed each and every day to prove his point that McDonald’s, as well as every fast food restaurant, isn’t the best choice of nutritional food.
Supersize me Obesity is a problem that is increasing in the industrialized world; it is not just about eating less and perform more exercise, but the consumption of nutritious foods that are not compromised by modern farming methods and manufacturing processes. American documentary film Super Size Me, is about how a young man who wants to do an experiment to find out what will happen if you eat for a whole month, every day, fast food nutrition. Morgan Spurlock recorded experience of eating at McDonald's food three times a day for 30 days. This experiment allows us to thoroughly investigate the effects of physical, mental and emotional excessive consumption of fast food nutrition. After a few week using food from giant McDonald's three times a day Spurlock feels bad and is getting weigh very quickly.
The movie Super Size Me is an American documentary film about understanding the benefits as well as the troubles of specific eating habits. There are many dangers of eating fast food; physical and psychological effects. Morgan Spurlock, the documentary’s main character, ate nothing but McDonald’s fast food for breakfast, lunch, and dinner for thirty days straight. We watched as Morgan’s weight increased drastically, his health weakened, and he began to show signs of depression. In addition, this documentary also illustrates the fast food industry’s corporate influence, the spread of obesity throughout the United States, and the lawsuit against McDonalds, on behalf of two women allegedly obese as a result of eating McDonald’s food.
Even some of the athletes grasp the opportunity to work with McDonald’s. After winning 2 gold medals at the Olympic Games in Beijing Rebecca Adlington was interviewed by The Independent and said: “I’m going to go to McDonald’s, after all this hard work, and watching what I eat, I just fancy a burger and some chips.” Research shows that children see fast food as less unhealthy if associated with sports and doctors agree that the sponsorship is wrong and could worsen the obesity epidemic as people will begin to link the fast food with fit healthy athletes. When the public is asked if you think the sponsors should be healthier on an online survey only one-in-five agreed though that it was appropriate for these brands to be allowed to be 2012 Olympic sponsors and sixty per cent agreed that the