Rhetorical Analysis of Super Size Me Fast foods are one of the leading causes of major problems like obesity for many Americans today. An average man, Morgan Spurlock, decides to conduct an experiment dealing with the effects of consuming too much fast food. The film Super Size Me, a persuasive documentary following Spurlock’s experiments, aims to show the danger of fast food, particularly focusing on McDonald’s food, on consumers’ health. Its purpose is to bring awareness to the public about corporate responsibility concerning the food consumers eat, such as McDonald’s, which makes them overweight. In his documentary, Spurlock eats only food from McDonald’s for a month (thirty days) to see how his health can be affected and he is examined by three doctors before, during, after the experiment.
| Problem Mr. Cosmo Panetta owner of Cosmos restaurant Ltd a company known for the cosmobob must make a decision on whether or not to expand his business. His options include opening another restaurant location, opening a production facility to produce cosmobobs on a large scale or to do both. Issues 1) Only 25 000 is available for expansion before having to obtain a bank loan. 2) With grocery stores beginning to supply fast and easy to make frozen items, it is a concern if this will dip into the fast food market. 3) Cosmo Panetta being 74 years old, will soon be at the point of retirement, yet he is still looking to expand his business.
McDonalds chains focus is people, products, place, price, and promotion (McDonalds Mission, 2013). Their numerous ads on value prices and placement of their restaurants would prove that price, place, and promotion is at the top of their list in priorities. McDonalds' quality of meat is different than that of Five Guys'. Their beef patties are instantly frozen and transported to restaurants in refrigerated trucks (McDonalds Meat, 2013). Their array of menu options continue to evolve and change to meet the diversity of consumers.
Fast Food Nation: The dark side of the All-American meal Eric Schlosser Fast Food Nation is an eye opening book about the food Americans eat. The book talks about the history of the fast food, the food they cooked, what the service was like, and how expensive it was. Eric Schlosser talks about how the McDonald brothers first opened up their business in Pasadena, California. Now McDonalds is responsible for 90% of new jobs. Local business were losing their customers to the corporate businesses and being put out of business.
To drive sales BK decided to focus on 4 points: the menu, marketing and communication, image and operations. Unlike Burger King’s ® major competitors, McDonald’s ® and Wendy’s ®, who prepare their burgers on a flat grill which fries the meat, BK prepares their hamburgers on a flame-broiler. They also focus on expanding their menu to appeal to a wide range of demographics. In addition to expanding their menu, BK has established a driven marketing process to target these same demographics. They have created a new image in an inspired 20/20 design displaying their flame-grilled process to increase same store sales, higher profits and a strong return on investments (Burger King, 2013).
Case: Chipotle Mexican Grill in 2012: Can it hit a Second Home Run Brief Statement of Facts: In 1993, Steve Ells opened a Chipotle Mexican Grill restaurant in Denver, Colorado. In 2001, McDonald's becomes the majority owner of the firm, making Chipotle a fully owned subsidiary of McDonald's. However, in 2006, McDonald's made the company public and from then on, Chipotle’s revenue and profit margin has been boosting up significantly. Chipotle commits to provide “food with integrity” which is made of high-quality, organic ingredients that are usually supplied by a number of reputable food industry suppliers. They Use natural and organic ingredients and farm-raised meat.
Whopper or Big Mac, You Decide It is no surprise that America is the powerhouse of the fast food industry. Marketers spend millions of dollars on advertising trying to convince consumers that their product is better than their competitors. We all know that America is the land of the hamburger and at one point in time gotten into high debate regarding two popular burgers: The Big Mac and The Whopper. So the question is which would you prefer? The Big Mac was first introduced by Jim Delligatti, a McDonalds franchise owner on August 22, 1967 in his Uniontown Pennsylvania for only 45 cents.
SWOT: Opportunities: - Improve the brand image toward the parents - To target new customers with healthier food and with a better quality - Reinforce the link between the brand and the franchisees - Maintain and keep developping the activity abroad - Plan to win -> 5P: Improve employees skills and contact with customers (smiles) Threats: - Technological advance (Micro-waves) - Increasing health consciousness - Raising competition ( Burger King, Sonic, Jack in the Box, ... ) -> Competitors are growing faster than Mcdo -Small decreasing in McDonald's market share - 60% of the incomes depend of the franchisees - U.S market reached maturity Strenghts: - Parntership (ex: Walt Disney) - Cultural adaptation - Fast food market
KFC have been adding various stuff in their menus such as randomly mixing of local dished with their original recipe chicken to attract the customers but KCF is still less innovative and creative in offering food and beverages. McDonald’s bring their key favourites such as McChicken, BigMac and the extra items to cater for local market. McDonald use creativity to launch new flavour of ice cream in Malaysia like cendol sundae cone, mix of cendol and vanilla sundae cone. This result in customer show highly respond toward the new offer in McDonald’s compare with KFC. Furthermore, Chick-fil-A is the fast food restaurant in America promise that they would work with their supplier over the next few years to remove the antibiotics from the supply of chicken.
In 1990, with the goal of expanding Fat burger throughout the world, the Fat burger Corporation purchased the business from Ms. Yancey. Today, Fat burger has grown to a worldwide food restaurant chain. In the past decade almost every multinational Fast Food brand has considered to penetrate the food industry of Pakistan, so did the Fat Burger. Considering the economical downfall of the country, the first challenge was to decide that where they have to setup their first restaurant, and finally they came up with the name "Lahore", a place that is well known for its charm and considered as the home of food lovers. To open a new franchise in Lahore, they analyzed the opportunities by surveys and gathered information from other sources.