Mgt 330 Management Research Paper

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Management Planning Paper MGT 330 May 26, 2010 Management Planning Paper Global Crossing is the world’s largest provider of telecommunications around the world. Global Crossing brings its IP-based network to over 500 cities in fifty different countries. Management strategies at a large corporation are held to highest standards, so the planning function of management is essential to running a successful business. Global Crossing has had its share of corporate scandal in 2002 they filed the 4th largest bankruptcy in US history. Dave Carey Corporate Ethics Officer holds the company’s ethics with the highest standards. Social responsibility has become easier through social networks like Facebook and Twitter. Global Crossing has had to put in place strategic,…show more content…
After filing the 4th largest Bankruptcy in US history new executives were able to put together plans that would take the company in positive direction. The new direction of Global Crossing is to hold actions accountable for employees and management. New ethics policies allow for the company to act if there is a violation. By putting strict guidelines on ethics it will force sales and advertising executives to have the same standards as the rest of the company. New advertising campaigns will allow for Global Crossing to reach new markets which will maximize company revenue. Social networks like Facebook and Twitter have become a way for Global Crossing to reach a more diverse clientele across the US and the World (Global Crossings, 2006-2010). References Bateman, T. S., & Snell, S. A. (2009). Management Leading & Collaborating in a Competitive World (8th ed.). Boston, MA: McGraw-Hill Irwin. Global Crossings . (2006-2010). You Have Challenges. Retrieved from

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