Crystal Choy Mktg 129 Spring 2015 Case Analysis #1 Autobytel.com Class Analysis The traditional car buying process is that customers will go into a dealership and then the car salesperson and the buyer would be negotiating face-to-face when it comes to purchasing a car. Autobytel took a different approach when it came to selling cars compared to the traditional buying process by offering a website where potential consumers would shop for the automobile online. What is different about this website is that consumers are able to access information about the cars and the prices compared to all the dealerships around the area. Autobytel.com used to be the top of the online referral business in the market. This website was the first online service provided for buyers to shop for cars online so that they do not have to deal with the problems and hassles that arises that traditional buyers would usually deal with when they are at the dealership.
This can attract customer as they can pay less but get more than what the competition is giving them. 2. What Slogan should Dacia choose for the Duster SUV? What should the slogan focus on? (Word Count: 47) “Powered by Intellect, Driven by everyone The Anywhere Everyday car” Focus is on that this is a car that can be driven anywhere, can be afforded by anyone and that the car is built by the best minds with a great deal of excellence and high standards.
Opportunity cost is the value of a resource for a given purpose and its value in its alternative. The opportunity cost of purchasing a new vehicle is the value of possibly taking a luxury vacation, home renovations, or a down payment on a home. Stella would need to decide what type of car she could afford to purchase and if she needs to make this purchase at this time. She would need to maximize her utility by being resourceful with her funds. Depending on the car she is looking at the she would need consider factors of her current vehicle: Does she still owe a balance on her current vehicle?
The used car market provide a chance to link this two generation together – “baby boomers” can sell their used cars to “echo boomers”. In this situation, “echo boomers” can get their cars with prices that are more affordable, and “baby boomers” can earn money after retiring and also buy another cars for themselves to drive -- they might want to change cars with a lower price too. In this way, the used car can easily bring “baby boomers” and “echo boomers” together. What’s more, the large demand in this second-hand car market can drive the equilibrium price rise, and my business can make profits from
When my family and I first bought our family car I was very excited; I imagined it would bring us great joy. The purchase actually turned out to be one of the greatest buys of my life, the car proved to be extremely useful, almost as if it was a necessity. I do recall another purchase that I thought would bring me great joy but really did not; this was when we bought our home. Initially the happiness I imagined I would receive was great but in reality the purchase turned out to bring about a lot of pressure. All in all I realized buying the material you dream of does not necessarily guarantee happiness; sometimes the happiness you imagine turns out to merely be an illusion.
When he was younger he planned on creating something for the rich as well for common man that would involve engines. He created the Ford Model T, which was affordable for the poor, and continued to create Model A and other modeled cars (Joans 2010). By the end of World War I half of Americans owned the model T car. The affordable cars like those Ford produced transformed America (Roak et al., 2011). Ford created the automobile industry, which employed thousands of workers and inspired new industries as well (Heritage, 2010).The new industries included but were not limited to: gas stations, mechanics, fast food restaurants drive-ins (pig stands) and motels (A&E, 2006).
And being part of a younger generation this reminds you of the adventures that lie ahead. It reminds that you still have so much time to enjoy life. What better way to do that, than with a brand new Chevron? So, if you were wondering how it were possible an advertisement that seem so simple, much like any other advertisement, could convince you enough to get a brand new car, There’s your answer. The clever advertisers for Chevron choose an alluring tone, supported by rhetorical questions, personification and
There are lots of safety benefits if you take the VTA instead of driving your own car. According to FTA, the data shows that between 2003 and 2008 taking the public transit was the safest way to travel with an average 0.05 deaths per 100 million passenger miles comparing to car passenger deaths which are 1.42 per 100 million passengers. Moreove, VTA has a nightstop program, so after evening peak hours untill the morning rush a VTA bus operator can stop at a location that is closer to your final destination so passengers are in less danger while walking to the final destination. Also, you don’t have to deal with the parking which is probably the biggest problem in our city. Speaking of parking, do you know how much does it cost to have a parking lot for a semester?
Another example would be saving for college. Saving for a new car is important because I will need a car for work and college. Saving for college is important because I want to attend a good college so I can study to become a scientist. 2. List two examples of goods you have purchased in the past or may purchase in the future.
Parents, do you want to lay your safety concerns to rest and keep money in your pocket? You can accomplish all this plus do your part in saving the environment and looking smart and fashionable while you are doing so! Your 2013 Prius hybrid stands as an icon today leading the way in: Technological advancement that helps makes driving more fun, including