Thirdly, she illustrated us the process of how the whole family makes dumplings. Fourthly, when the dumplings ready for boiling, the next day was coming and she showed reader the way to eat it in traditional rules. Finally, after her grandmother passed away, she still uses her grandmother’s way to make dumpling and it became her family tradition. Connecting to my life, I did not experience the traditional New
Marketing for Kudler Fine Foods Introduction Kudler Fine Foods started as one-stop shop for gourmet ingredients and was quite successful and was followed by opening of two other stores. Now it is planning to branch out to other ventures like catering. This paper discusses in detail the marketing side of catering business, its targeted customers and marketing plan for implementation and how it fits with the overall mission and objective of Kudler Fine Foods. Kudler has been doing some marketing and advertising but it does not have marketing department. Kathy writes the advertisement material for printing.
Kathy would like to build the company up to a point so that in the next few years she’s able to retire (Kudler strategic plan, 2003). The employees want to be able to earn a good salary and have job security by working for a profitable and growing company. The customers want a large selection of high quality products at reasonable prices. The company’s suppliers have the similar interests as the employees – steady orders from a profitable and growing company able to pay its bills in a timely manner. Problem Statement Kudler Fine Foods can become the premier gourmet food store in its marketplace by developing effective leadership that enables the company to be
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
Gourmet food is more expensive to purchase, than food at a regular grocery store. A gourmet specialty shop has higher fixed costs. Since there are no food preservatives in the food sold there, there is a high turnover rate for food expiration dates. The product waste potential is high, and ordering needs to be constant. An automated ordering system will help with this issue, as well.
In conclusion, Kudler Fine Foods needs to follow the above career plan in order to be successful in this type of market. When following a well developed career plan, a company has the possibility to grow and to succeed. When you really think about it, a well developed career plan is the backbone of any company. References Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2008-09 Edition, Advertising, marketing, Promotions, Public Relations, and Sales Managers http://www.bls.gov (visited July 23, 2010). Kudler Fine Foods (2003).
They present awards for the best wedding cakes since 2009 for the New Hampshire Bride; 2008 for the knot best wedding; café central magazine. As they say on their website:”…scored us a perfect 100 in their wedding cake category for New England” (Pastries, 2010). This company’s market is pretty defined. I would learn a lot, working there and be exposed to the art of making pastry and managing a business in the United States. Antiga Confeitaria de Lisboa would be a dream comes true, if I could have a position as a baker and learn the Portuguese pastry.
At the end of the shift, I would clean my station, and count the money in my teal. March 2011- February 2012 Server/Hostess Logan’s Roadhouse, Trussville, AL I served Logan’s Roadhouse as a hostess and a server. My tasks as hostess included: taking care of the to-go orders, seating people at designated tables and helping the servers as needed. My tasks as waitress included: taking customer’s orders and putting them into the computer, serving food and drinks, clearing tables, accepting payments and as well as side work throughout the shift. Education Graduated in 2012 Locust Fork High School Honors Diploma References available upon
Week 2 Individual Service Request Paper BSA/310 Business System Professor: Jennifer Streker Due: July 29, 2013 Kudler Fine foods is in the process of creating a frequent shopper program where their customer’s purchases will be tracked in which they will start to receive “loyalty” points that can be redeemable for high value items. Such a program can possible include legal, ethical, and information security concerns, and if implemented improperly can result in possible fines and or other costs. Further enhancement and modifications can be made on a needed basis. This type of implementation can happen as the company grows, allowing for progression that can be much easier to monitor and maintain. All employees will be carefully trained in
Therefore manufacturers make bigger profit. As well as that, there are fewer factory regulations at sweatshops because the health and safety regulations aren’t as important in LEDC’s, that way it makes it cheaper to run the factory. As well as that, renting and buying the factory is cheaper too because the economy of LEDCS are weak the demand of buying property is low because not many people can afford it therefore buildings and houses are worth less because of low demand. Another reason clothes are manufactured in LEDCs is because there is less tax to foreign government, therefore there is a bigger profit for the manufacturers. Because LEDCs have a weak economy, there are very few