Situation Analysis Jones Soda Company is a large producer of unique soda pop. Jones Soda prides itself with unique flavors for their soda pop, candy, juice and ice popsicles. This Company is well known in the United States and targets customers of all ages, the young with its youthful flavors and the more mature age group for the unique placement of where Jones Soda is sold. You can find Jones Soda in many party stores with the flavors that youthful buyers would like to find, and you can find Jones Soda in specialty restaurants which would be more for the mature age group. When analyzing Jones Soda, internal and external environments would prove that the Company is proud of the soda that they produce and the quality of the soda and the unique flavors.
P4 – Reasons behind choice of media in a successful promotional campaign Introduction – Coca Cola Share a Coke Campaign The campaign that I will be talking about is the Coca Cola enterprise “Share a coke campaign”. This campaign got numerous of people sharing and talking about this specific campaign because it was generally based on the customers and it also increased the consumption of the brand over the summer holidays. The share a coke campaign was basically done by swapping the logo on the bottles with 250 of the most popular names in the UK, this type of advertisement was based on the emotions of getting friends and family sharing a coke with their names on them. The business wanted people to not only consume the product but to admire
Gatorade and Powerade have been on the market for many years. The Beverage Industry (2013) website shows Gatorade and Powerade as strong leaders in the sports-drink industry with annual sales totaling more than four billion dollars between the two companies. Additionally, Nike will have to attract customers in a market that has the highest level of brand recognition (Street and Smith’s Sports Group, 2013).
* Customers: Sales are the biggest part to keep the music industry running. So customers are acting an important role to affect the music industry either they keep purchasing or not. * Partners: As the well being of technology. Many new partners are showing up this few years, such as iTunes – A digital platform for customers to purchase music online. Besides, YouTube – A video website that can help artists to share their music all around the world in a second.
Tootsie Roll Loan John peoples University of Phoenix Explanation of Use of Loan Tootsie Roll Industries has been producing America’s most historic and iconic candy for 116 years. Tootsie Roll has been able to be a mainstay in the candy business through great products, established marketing campaign, efficient production and manufacturing processes. The Tootsie Roll confectionary products are made with some very sophisticated manufacturing equipment, however many of the current production facilities are in need of upgrades and technological advances in some of the manufacturing equipment in the plant. Tootsie Roll has also acquired several other confectionary producing companies over the last ten years. Many of these facilities are also in need of major capital equipment upgrades.
It showed that 2011 figure was increased by 7.3%. Coco-Cola is one of the largest and well-known beverage company all-over the world as Coca-Cola sells beverages to more than 200 countries. Coco-Cola could make a long-term investment at the current price, the valuation given the ratios to be margin in a safe way. Revenue Growth: 8.5%. Cash flow Growth: 8%.
The assorted ways in which a business communicates with the customers effectively to satisfy them is known as the 'Promotional mix'. One of the things included in the promotional mix is advertisements which are effective but cost lot of money. An example of a popular advert would be the Pepsi commercial 2010 set in Africa. This is a good advert because it features professional football players in their advert that are popular and known world wide so this would make the customers and audience familiar with who is in the advert and what is happening. It shows them drinking the Pepsi which makes it tempting for customers to buy the product.
Employees: Employee are very influential stakeholders of Coca Cola and they are one of the most important for the running of the organisation. Coca Cola has around 146,200 worldwide employees who have a high impact o the organisation. Satisfaction and performance of employees fully depends on the way human resources are managed in a company. Employee’s main interests are salaries, wages and job satisfaction; all these influence the company’s staff turnover, industrial action and the quality of the products and/ or services. Coca Cola must considers a lot of factors when employing new staff and managing the existing staff.
The purpose of promotion is to guide the viewer into purchasing a specific product or service within the market. The aim of promotion is so that consumers around the world are aware that there is a product being sold. The idea of a Coca Cola is to sell the most products they can in order to generate a vast amount of profit. Another purpose why coca cola uses promotion is to inflate their sales and to build awareness to the public which is therefore effective to reach a wide audience. In order to promote their product and create a relationship with their consumers coca cola launched a campaign by applying consumers names to their coca cola bottles , this was very effective the reason this being is because , it allowed the consumers to feel welcomed and also created a huge relationship between both the brand and the consumer.
Prince Sports, Inc, is a company that manufactures and distributes racquet sports equipment. There has been a big increase in popularity in tennis, therefore the company has needed to come up with different marketing strategies to sell their huge tennis products line. They have over 150 different racquet models, 50 different tennis strings, and many other things like shoes and apparel. Now, in the 21st century, there are certain environmental trends that work for and against companies, like Prince Sports, in the tennis industry. One trend that works against Prince Sports is the economy.