Meteor-Telecommunication Industry Essay

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Meteor Case Analysis The telecommunication industry consists of four main sectors; internet and broadband, mobile telephony, fixed line telephony and broadcasting. I am going to focus on the mobile telephony and analyze what attracted Meteor to the mobile telecommunication industry in 1998; what were their strategies entering the market and what caused it to change them; and how I envisage the telecommunication industry in five years time. Methods of analysis include Porter’s five forces that determine the competitive intensity and therefore attractiveness of a market. Porter’s five forces of competition framework views the profit ability of an industry as determined by five sources of competitive pressure. These five forces of competition include competition from entrants, substitutes and established rivals; and the bargaining power of suppliers and buyers. Competition from new entrants; an ideal situation for any industry is to participate in a market that is closed to others. This can be an effective source of competitive advantage once you are on the correct side of the barrier and thus increase the overall attractiveness of the mobile telecommunication industry. In December 1998, the Irish Government ended derogation (1). This meant that market access in the telecommunication sector was relatively liberalized and its regulatory framework has moved steadily to implement best practice regulation. Investment in new technologies and services increased, while consumers started to see concrete results in terms of prices and quality. To further open the market, General licenses were awarded to firms to begin providing telecommunication networks and services to the Irish public. In 1998, Meteor was awarded the third mobile network license by the Director of Telecommunications Regulation on the basis that Meteor would bring the most competition to the market

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