Merck Sharp Wac

2910 Words12 Pages
Merck Sharp & Dohme Argentina, Inc (A) | March 26 2013 | Written Analysis Of Case | | GROUP MEMBERS: Fareeha Naqi Haseeb Anwar Muhammad Ahmad Shahrukh Mushtaq Merck Sharp & Dohme Argentina, Inc (A) OVERVIEW OF THE CASE: Merck Sharp & Dohme was one the leading pharmaceutical firms operating on Argentine soil .Its roots in the country dated back to 1915, when it authorized the H.K.Mulford Company to be the local distributor for its pharmaceutical products. Over the years, the company proved itself to be very profitable and expanded and made its mark in the market, in face of fierce competition and a highly uncertain economic climate. Antonio Mosquera took charge of MSD at a critical juncture in Argentina’s history in year 1995, when the country was in the process making its transition from a traditionally closed economy to one that was open to trade and favored competition within its industries. Slowly and gradually he changed the culture of the company recruited new experienced people, often outsiders to the pharmaceutical business. The new personnel were hired keeping in view the changing times and thus needs of the company to modernize itself to have a competitive edge. Silvia Ring, MSD’s Director of Development and Training, Cristina Quinteiro, Director of Human resources of MSD, and Martin Rodriguez Hunter, Director of Sales of MSD were three examples of professionals chosen to work for the firm given its specific needs. The following subsection traces the timeline that marked Merck Sharp & Dohme’s journey as a company. 1915: Merck’s rooted in Argentina 1954: Relationship continued 1979: imported all pharmaceutical products 1980: Economic turmoil MSD did not exist 1988: Signed a licensing and distribution agreement 1990: Maintained a strong position 2000: Sidus purchased MSD’s manufacturing The efforts of the new

More about Merck Sharp Wac

Open Document