Merchants of the Cool Analysis

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The Merchants of Cool is a movie that features the life of youngsters from an economic, social, cultural, political, and environmental point of view. This paper will analyze the sociological part of the Merchants of Cool movie. This is because the film is all about day-to-day human sociology since it features the true essence of the largest population which is that o youths. This paper would then analyze the following sociological themes as based on the film, Merchants of Cool. Based on the movie, the Merchants of Cool, it can be seen that the culture of the youths is different from the ancient cultural practices. This can be seen from what they like, what they value and what they practice daily. In this movie, it can be seen whereby youths celebrate together through discos, and also takes pleasure in purchasing what they refer to as fashionable attires. Their culture is different from that of their parents. The youth culture is that whereby they do what they think works faster and with highest population supporting it. Socializing is what youths like most as it can be seen in this movie. In the movie Merchants of Cool, youths are seen meeting socially in disco places, shopping centers and homes and they enjoy meeting one another. In the movie of Merchants of Cool, a boy is seen dancing with girls who did not work in the past generations. Youths in the movie the Merchants of Cool, do not differentiate one another or discriminate one another on the basis of gender and sex. It can be seen that boys and girls treat each other equally and thus, it can be seen that gender superiority does not really exist in the new generation of youths. In the movie of the Merchants of Cool, youths are divided into two main social groups. There is a high class social group which constitutes of those youths that have enough capital to acquire what they desire

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