Merchants Of Cool Analysis

771 Words4 Pages
Irrick Bramlett MC 1143, Reaction Paper January 4, 2012 “Merchants of Cool” “Merchants of Cool” is a documentary by Douglass Rushkoff on which he is investigating what is “cool” and how “cool” is sold in today’s generation of teenagers. Rushkoff talks about the desire of teenagers to be “cool” and the merchants in question to have “cool” things. My first conclusion, was the in depth analysation that “cool” is a feedback loop and that the corporations would study what teenagers like and then try to sell it to them because of its persona of what is “cool” in its normal form. Then the teenager would change their mind of what cool is based on what is being marketed to them by the corporations. Much to the benefit of the corporation and…show more content…
high-culture has been around since the 1830’s. Since then social scientists and anthropologists have debated on pop culture’s importance but it is shown that it has left its mark on America especially in youth culture. There has always been a balance between being socially progressive and the struggle to maintain this balance and it seems to me to be the basis of programs like “Merchants of Cool.” The desire to be cool and to have cool stuff will always be around which means that this marathon will…show more content…
Derrick P, “From Civil Rights to Hip Hop: Toward a Nexus of Ideas, ” The Journal of African American History, Vol. 90, No. 3, The History of Hip Hop (Summer, 2005), pp. 226-252 Prah, Pamela M., “Teen Spending: Are teenagers learning to manage money wisely?” CQ Researcher, (2006) Vol. 16, Issue 20, pp. 457-480, http://library.cqpress.com/cqresearcher/cqresrre2006052600 Traube, Elizabeth G., “‘The Popular’ in American Culture,” Annual Review of Anthropology, Vol. 25, (1996), pp.

More about Merchants Of Cool Analysis

Open Document