She then brings up a statistic that 25 percent of the children under 15 represent total court cases. With this statistic we begin to ask ourselves as the audience what percent actually accounts for tweens alone. To go along behavioral changes she brings up topics of suicide, sex, eating disorders, drugs, and alcohol. Sex among tweens is increasing and Hymowitz again brings up before the age of 15. Hymowitz explains that even though numbers of suicide remain small, it has more than doubled in the last thirty years.
Consuming Kids. After watching “Consuming Kids,” and hearing the various insights of many industry professionals, it is no doubt in my mind that mass media creates a social reality, and a backwards one. This commercialization of childhood is a lot more than selling just products and services, it’s a society issue which has direct impacts on human development and relationship. This commercialization of childhood involves marketers and advertisers doing everything they can to influence the 52 million kids under 12 that hold a buying power totaling $42 billion dollars a year. The mass media aims and is successful in getting a brand in front of a child’s face 24-7, whether it be through brand licensing, product placement, viral marketing internet, videogames or many other ways.
This increased advertising exposes young consumers to several potentially harmful products and social stereotypes; such as, alcohol, tobacco, and sexually motivated content. The Effects of Advertising on American Youth Advertisers make billions of dollars every year by advertising their products by utilizing many different media outlets and networks. According to Committee on Communications (2006), “[c]hildren and adolescents view 40,000 ads per year on TV alone” (p.2564). These ads sometimes involve a professional athlete or celebrity advertising products that are of an adult or sexual nature. Children and adolescents see these icons and want to emulate what they see and hear, because the ideology effect they have on youth.
In modern day society social networking has worked its way into the lives of millions of adolescents, taking a permanent place, becoming something that many teens would say they couldn’t live without. Our youth is becoming dependent on social networking sites such as facebook, myspace, twitter and pinterest. It is time to limit how involved the youth today is with social networking. The scientific community has only just begun to discover the various risks and benefits associate with social media and the ways in which it is changing everything from human interaction to childhood development. Dr. Larry D. Rosen of the California State University psychology department has been studying the effects of technology on people for more than 25 years.
Online computer exploration opens the world up for children, broadening their horizons and exposing them to different cultures and ways of life, but they can be exposed to dangers as they explore the Information Highway. “Today, more than 25 million children in the United States, or 40% of children two to seventeen years old, are using the Internet” (McAfee 1). A study conducted by the University of New Hampshire’s Crimes Against Children Research Center found that almost “20 percent of children who regularly use the Internet reported receiving unwanted sexual solicitations on-line.” When you think about the fact that nearly half of American children now have online access and that teenagers spend an average of eight hours online each week, 20 percent is a disturbing
The Social and digital media has increase their advertisement since 2009| http://www.apa.org/monitor/jun04/driving.aspx| U.S marketers advertise to teens and kids with a budget of 15 billion dollars.| http://www.rwjf.org/en/research-publications/find-rwjf-research/2013/11/fast-food-facts-2013.html| Improvements have been done but the nutritional quality of fast food because it’s causing people to be obese.| | | Thesis Statement: Yes advertisement is aimed at teenagers effective because teens are one of the biggest consumers in advertisement. Teens see advertisement easily through social media, television and cellular phones. No there not ethical because people advertise too many things to sell their product and it is the way of advertising and advertisers do and say many things to make money whether the food is healthy or not. Kids and teens are increasing the obesity rate of the U.S because of advertisement of unhealthy food
Many parents can’t afford to send their kids to school with a lunch, and with the price of lunches going up how can we expect these children get the best education available? 50-100 years ago only middle class and upper class people were educated. Now every social class is attending school, and it is expected that every student obtain a certain level of education. An Increase lower economic levels has strained the educational system. On top of all this, there are students placed into classes that they are not properly prepared.
To analyze company I will use SWOT analysis to analyze internal (strengths & weaknesses) and external (opportunities & threats) environments: Strengths * Strong brand recognition- allready 578 million viewers across 162countries. * Broad media presence- channels like MTV, BET, and Comedy Central and all their associated subsidiaries. * Vacom excels in targeting specific demographic- generally it target youths, therefore grow future customers. * Low cost products as MTV and VH1 are poular and generating revenues despite low budgets * Strong product differentiation * Also offer complementary businesses- digital services and a global consumer licensing business. * Viacom owns Paramount Pictures and MTV Films with library of over 3,500 films Weaknesses * Declining profitability- due to the decline in the economy * Paramount subsidiary of Viacom, Inc. not making as strong showings in the box office or low numbers for DVD sales, show that the consumers choices have shifted.
Anthony Gross Durden Rough Draft Feb. 23rd 2012 For decades it has been argued whether or not video game violence has any link to adolescent anger and behavior problems. More than half the world’s adolescents reported having at least one video game console in their bedrooms. (2010) This has nearly tripled since 1992 when only 18 percent of teens had access to a gaming console in their homes. It’s believed that with the introduction to violent video games the aggression levels in teens has risen. This is because video games are much more interactive then movies and television which gives teens a more real control of a character that is committing these violent and crime based acts.
What caused this behavior in the child? As reported by several doctors and psychologists, video games contribute to aggression and violent behavior in children of all ages. All around the world, video games are selling faster than books. Many newly released titles remain on the shelf merely minutes before they are snatched up by an eager teenager, ready to master every technique and aspect of the game. Gamer ages range from two all the way up to late adulthood.