Mercedes Benz Essay

491 Words2 Pages
Mercedes Benz is an automobile manufacturer that was founded by Karl Benz and Gottlieb Daimler in the year 1926, also is the international division of the German manufacturer Daimler AG. Mercedes Benz headquarters are found in Germany in a city known as Stuttgart, Baden-Wurttemberg, Germany. Now, Mercedes have 129,106 employees. They also have automobile branches in over 25 countries and 368 associated dealership. Mercedes Benz has also had the international experience in fashion and also sponsoring races. The company offers different of products ranging for cars to medium size vehicles, vans, buses and other trucks. Mercedes-Benz has 12 different classes ranging from A to S classes under 3 categories, sedan and coupes, SUV, Supercar and Roadstars. Mercedes-Benz will underscore the technological leadership with innovations of safety, efficient drive system and autonomous driving. The main competitors of Mercedes-Benz are BMW and Audi. Mercedes-Benz makes up one of the “German Big 3”, alongside Audi and BMW, which are the three main, best-selling luxury automakers in the world. In 2014, BMW had 17.6% shares in he US luxury segment; second Mercedes share 17.1% and Audi share 9.4%. The key feature of automobile industry is produce safety, durable and high quality car to meet customer’s requirement. Although Mercedes Benz had lost the global luxury sales number one to BMW in 2005, Mercedes Benz has the significant advantage compared to the other luxury automobiles manufacturer. Mercedes Benz focuses on innovation since the first car was produced. Greater innovativeness in the company is a competitive advantage as it enhances unique production products in the market. The unique branding of its products at the market enables Mercedes Benz to charge high prices for its products without altering its demand since the customers view the products as more prestigious.

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