Focusing on these parameters takes the marketing of Thorr Motorcycles in a new direction to reach a greater customer base. Lifestyle image influences consumer buying power. Customers buy into what the company represents in the industry rather than the functionality of the product. Thorr Motorcycles’ image rates high, at 9.2, in the market research study. Service offering ensures consumer loyalty.
“Harley-Davidson Wheels Into India” Summary Harley-Davidson has continued it’s global expanse and they’ve set their sights on India. Though they face challenges particularly with gaining market share from their competitor Royal Enfield who has established themselves well, covering the entire country with their dealerships and offering a lower price point than Harley-Davidson, with the right marketing approaches they have a huge opportunity to be successful before them in India. By focusing their efforts on marketing their ability to customize their motorcycles to be individual to each customer they are able to help minimize the impact of having a higher price point. Also, they should advertise the entire Harley-Davidson and HOG experience, from group ride events to rock concerts, you gain access to as a Harley-Davidson customer. By making sure to keep focused on these selling points for the Harley-Davidson brand, they are sure to become a success in India.
Marketing Simulation Tammy Harris MKT/421 March 26, 2014 Chris Hudson Marketing Simulations As a marketing manager for Cruiser Thorr who sells high end motorcycles and we see that business is expanding at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business and seeing that the industry of motorcycles is increasing annually. We must admit that the organization has to work to satisfy the needs of their target consumers. The organization must also work to differentiate themselves from other similar organizations in order to remain vital. Key components in my opinion are the product uniqueness, safety, quality engineering and price.
Hybrid vs. Gas In today's fast paced modern world it seems as if the choice between hybrid and gasoline vehicles has become quite the decision to make. Hybrid vehicles can have a huge impact on your decision, just by looking through the economic benefits and cost efficiency. Hybrids have been around forever, but have recently exploded due to the dramatic increase in oil prices. Hybrids are also completely eco-friendly, and are proven to be cost saving in the long run. Hybrids have become very popular and more and more people are converting to them each day.
| Student’s Signature (type your full name): | | Midterm Cases: Eastman Kodak & Harley-Davidson Midterm Cases: Eastman Kodak & Harley-Davidson Technological advancements impact on industries has reshaped the business strategies of industry leaders such as Harley-Davidson and Kodak. The motorcycles and digital imaging industries are impacted by technology, competition, economic times, and changing consumer demographics. A solid foundation and adaptable strategy is the foundation for success in technological advanced industries. Synopsis of the Cases Kodak & Harley-Davidson are industry leaders and have survived the turmoil many of its competitors failed (site 1, site 2). The companies are customer centric and focus on the users experience (site 1, site 2).
1. What is Coach's strategy to compete in the handbag and leather accessories industry? Has the company's competitive strategy yielded a sustainable competitive advantage? If so, has that advantage translated into superior financial and market performance? Coach’s Strategy: * Store expansion in the US, Japan, Hong Kong, and China * Increasing sales to existing customers to drive comparable store growth * Building market share in the men’s market, by introducing men’s-only stores and building on the dual-gender concept (in China) * Creating alliances to exploit the Coach brand in additional luxury categories * Also considering expanding into the European markets Coach’s competitive strategy of assessable luxury goods, as well as being priced to sell more volume over making the higher profit margin, and having a target market that reaches more than other luxury brand’s target markets.
The company is the only major American producer of motorcycles and operates globally, with sales mostly in North America, Europe, Asia/Pacific and Latin America. Although in the past the company has experienced growth and continued success, attributed to its brand loyalty, in 2009 Harley Davidson (H-D) had to shut down and consolidate factories due to the effects of the recession and the fall of the US housing market. Strategic options can only be developed after the company’s strategic position is known. Thus the first section of the report uses tools and concepts to determine H-D strategic position. In light of the company’s strategic position strategic options are then formulated; this is presented in section 2.
In recent years, Australia’s population has increased significantly due to immigration. The growth rate of its population was 2.1% in 2010, which is higher than that of in China, US and Canada. It is predicted to reach 36 million in 2050. However, both positive and negative impacts come into being because of ‘Big Australia’. It impacts on environmental, social and economical issues in Australia.
We have three kind of competitor, which include international brands like Samsung, local brands like Micromax and homogeneous brands like Xiaomi. Samsung is the head of India cell phone market and accounting for 23.2% of the total sales. It provides the most diverse product portfolio with the advantages of innovation and cost saving. Samsung also involved in aggressive marketing and advertising to create awareness and gain respond. Micromax is a major competitor in the current stage, it knows better about Indian policy, market and customers’ subtle need, also get strong support from local trade protectionism.
The company is operating on the niche market position in highly competitive market. The company strategy is to provide customer stylish luxury produces monthly with affable price. However, the luxury goods market is growing rapidly, special in Asian countries. The company’s goals are fast expand worldwide. The company plans to add 33 to 35 stores in U.S. and more than 10 in Japan every year.