Meme King Marketing Plan

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Marcus Kim Jacob Yoneda Sam Fitts Table of Contents Section 1 Executive Summary ………………………………………3 Industry Analysis…………………………………………….3 Environmental Factors……………………………………4 Market Attractiveness and Customer Behavior...5 Competitor Analysis………………………………………...6 Opportunities and Threats………………………………8 Strengths and Weaknesses………………………………9 Section 2 Market Segment………………………………………………10 Marketing Objectives……………………………………….11 Differentiation………………………………………………...12 Value Proposition…………………………………………....12 Generic Value proposition……………………………….12 Executive summary Meme King makes a party game for young comedy-loving adults and teens. The game allows players to easily have fun and create memorable experiences with their peers, something especially important in times when young people are experiencing extreme stress with work and school (Jayson). Our game is valuable because it is easy to play, easy to teach, does not require a lot of time, and generates laughs quickly compared to other party games. In addition to these qualities, Meme King is able to generate a different experience each time. This is because players are encouraged to introduce their own game pieces. The result is long-lasting replay value and a huge opportunity for user input. This is extremely important when entertaining younger generations that are accustomed to having an interactive experience, such as when playing video games. Industry Analysis Meme King fits into the toy and game manufacturing industry. Currently, almost 90% of the total merchandise is manufactured in China and imported. The major buyers are “major toy retailers, mass merchandisers, specialty toy stores, department stores, warehouse clubs, food and drug stores, wholesalers, distributors, electronics stores, and Internet retailers”(Hoovers). The toy and game industry has been growing unevenly over the

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