Medieval Alcoholic Drinks

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For as long as beer, wine and spirits have been made, flavorings have been added. Ingredients were sometimes added to make a spirit more palatable. Others were added to improve one's health. Medieval alchemists An alchemist was a person versed in the art of alchemy, an ancient branch of natural philosophy that eventually evolved into chemistry and pharmacology. Alchemy flourished in the Islamic world during the Middle Ages, and then in Europe from the 13th to the 18th centuries. spent as much time trying to create elixirs of life as they did trying to turn lead into gold. The real gold, it turns out, is in the cordials and liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts. Liqueurs are distinct…show more content…
Overly strong flavorings are perceived as offputting, with subtle flavors having more general appeal as they enable the beer undernotes to shine through. Vodka flavors are set to become more focused on subtle and natural flavors as consumers become more refined in their tastes and increasingly prejudiced against poorer quality, cheaper flavored vodkas which have a more syrupy, sweeter taste. In contrast to other alcoholic drinks markets, the flavored alcoholic beverage category is relatively new, ensuring that consumers have fewer preconceived ideas of what flavors should be available. In addition, there are no well known base flavors to the drinks, so manufacturers are free to produce a wide range of flavor mixes in their products. Flavor trends in alcoholic drinks continue to evolve as companies seek to meet changing consumer tastes, expand into new consumer groups and bring more sophistication to brands in the face of high levels of brand competition. Report
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