So grocery stores in poorer neighborhoods stock less milk and more soda, and the relentless advertising from the beverage industry and fast food joints makes sweet drinks an expected part of daily living. (633) This would be especially true for the poor because they have less money to waste, and they would think twice before using money to buy foods or drinks. The lower-price drinks would be more affordable. Increasing the cost of sugary drinks will change people’s opinion and behavior because healthy choices and bad choices will become equal. People always consider the price before the product’s quality so if the prices are the same, they will certainly prefer the quality and healthy choices.
In the eleventh and twelfth centuries, however, new elements were introduced that began to transform the economic foundation of Western Civilization: a revival of trade, considerable expansion in the circulation of money, the emergence of specialized craftspeople and artisans, and the growth and development of towns. The revival of commercial activity was a gradual process. During the chaotic conditions of the Early Middle Ages, large-scale trade had declined in Western Europe except for Byzantine contacts with Italy and Jewish traders who moved back and forth between the Muslim and Christian worlds. By the end of the tenth century, however, people with both the skills and the products for commercial activity were emerging in Europe. Venice sent wine, grain, and timber to Constantinople in exchange for silk cloth, which was then peddled to other communities.
In the 6th century, Emperor Justinian led a number of conquests in an attempt to capture the former lands of the united Roman Empire. This quest to recapture the lands is a testament to the continuity that existed between Byzantine’s and the former Roman Empire. Additionally, Justinian codified and simplified many former Roman legal codes in order to aid in the administration of the government. Not only did the Eastern Roman Empire continue the legal traditions of Rome, but economically, the Eastern Roman Empire (Byzantium) remained a commercial center as it dominated much of the silk and spice trade in the Mediterranean Sea much like its predecessor brokered the exchange of goods between Asia and Europe or between regions around the Mediterranean. The Byzantine’s represent one of the clearest continuations of classical traditions in the later postclassical era as a Roman emperor sat on a throne in the eastern capitol of Constantinople.
I believe whole-heartedly that government intervention as well as taxation should be justified when these industries are not providing optimal amount of a good for society’s well-being. When a tax is put on someone’s favorite soda, they are either going to buy a similar drink that is untaxed or not buy the drink at all. Typically, the body does not account for liquid calories as much as it does food calories, therefore making it easier to drink more sugared drinks. Usually people do not to feel full from a sugary drink, which makes it less likely to buy foods that will replace the taxed beverage. They would be more likely to drink one or two more cans of soda rather than eating a snack or a full meal.
Although the intention was good prohibition actually negatively affected the populations’ health because they turned to hard liquor instead of beer. While the supply of alcohol drastically decreased the demand remained the same. Due to the ban on importing or manufacturing of alcoholic beverages in the U.S, it became more difficult to get beverages containing lower amounts of alcohol (e.g. Beer and wine) while getting hard liquor became easier because it was easier to manufacture and smuggle across borders into the country. The higher alcohol content in hard liquor was more effective for getting drunk yet it also took its toll on the population’s health.
Second, France adopted some innovations that they thought will greatly benefit the wine industry, for instance producing and utilizing glass bottles, using cork stoppers and application of pasteurization techniques. Such innovations contributed to better stability of their products and allowed for expanding production, and accordingly exports. Applying those technologies were the portal for France to create a global market for its wine with its first mover advantage. Even after the emerge of the New World wine industry, and in a response to a deadly pest that threatened its vine stock in the last quarter of the 19th century, France imported pest -resistant vine roots from the United States and grafted it to the French vines to salvage
Indeed there was a “fit” between the McAulsan breweries and the external environment. At the time there were very little local microbreweries offering a distinctive taste from the big breweries. If the customer wanted to taste something he would have to purchase imported beer at a premium. McAuslan fit nicely in this niche brewing distinctive beer locally at a cheaper price than imports. McAlsan beer also had the added value of being brewed without any additives or preservatives.
This rise of Napoleon also triggered lavish spending, ultimately causing the French economy to suffer. “ (page 1) “The England was largely unaffected by the French Wars during the 19th century. However, much of the area ruled by the French allies in Europe suffered in the early part of the century because of Napoleon’s zeal to take over the world, England enjoyed the benefits of the Industrial Revolution, which brought prosperity, particularly from the textile industry. These technical revolution brought along with it new textile production. methods and influenced the development of European costume throughout the continent, extending to the Americas.” (page 2) “Inspired by the First Empire and coinciding with a narrower fashion period referred to as the Director that ranged from 1790 to 1800, the Empire era lasted from 1790 to 1820.
Threats include media scrutiny as to the caffeine content of the drinks as well as misuse by some individuals using the drink as a stimulant irresponsibly. One of the most popular energy drinks on the market is Nero, a line of beverages with sexy packaging that are designed to assist your body throughout the day. Strengths of Nero beverages include; a relatively successful following and attractive packaging. Weaknesses include the fact Nero is not organic and thusly doesn’t appeal to that part of the market, as well as what the actual ingredients are in which provide energy. Opportunities are the growing energy drink market as well as the possibly expansion of their flavor line.
In order to understand the beer industry, we firstly have to understand the beverage industry. The Beverage market is not only one market; it is a collection of markets with many different types of products which is categorized into two; alcoholic products and non-alcoholic products. In recent years the beverages industry has been faced with new opportunities and challenges. There are changes in consumer demand and preferences which require new ways of maintaining current customers and attracting new ones. With in being in ever- increasing competition, beverage companies must put their customers first.