Medical Massage Therapy

2344 Words10 Pages
Medical Massage Associates Marketing Plan Executive Summary Medical Massage Associates (MMA) is a sole proprietorship owned and operated by Amy Wardwell, LMT. who has 15 years experience as a massage therapist and small business owner. MMA provides therapeutic medical massage treatments for a variety of conditions including stress relief, fibromyalgia, chronic neck pain and headaches, auto and work related injuries, as well as other conditions. Therapists utilize a number of treatment techniques such as trigger point therapy, passive range of motion, stretching and deep tissue massage. All therapists are licensed by the Ohio Medical Board. Our aim is to increase the percentage of gross coming from Bureau of Workers Compensation (BWC) clients to increase revenues and position the business for expansion. Targeting marketing efforts towards physicians, physical therapists and other medical providers who serve BWC clients will help drive additional BWC clients to our practice. Mission The mission of Medical Massage Associates is to provide therapeutic medical massage to enhance or restore health and well-being for clients with general health needs as well as those with chronic health conditions and injuries in an atmosphere of trust, expertise and professionalism. Vision The vision of Medical Massage Associates is to be the therapeutic medical massage provider of choice for both individual clients and referring physicians in the Greater Cincinnati community. Structure/Organization Chart Medical Massage Associates (MMA) is a sole proprietorship, owned and operated by Amy Wardwell, LMT. Services MMA provides therapeutic medical massage treatments in 30, 60 and 90-minute appointments. MMA provides treatment for a variety of conditions including: stress relief, fibromyalgia, chronic neck pain and headaches, auto and work related
Open Document