Media Prima Essay

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COMPANY BACKGROUND Media Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is Malaysia’s leading fully integrated media group. The Group is also one of Malaysia’s Top 100 largest listed companies by revenue. The Group has equity interests in TV3, 8TV, ntv7 and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher with three national newspapers; New Straits Times, Berita Harian and Harian Metro. The Group has strong online presence through its digital media subsidiary, Media Prima Digital, via the entertainment portal gua.com.my, women’s lifestyle portal seroja.com.my and tonton.com.my, the No. 1 Malaysian video portal with HD-ready quality viewing experience that offers the individualism of customised content and interactivity of social networking, which now has close to 4.0 million registered users. Emas is the first classic channel in Malaysia showcasing Media Prima’s production of popular TV programmes and is available on platforms such as HyppTV and ABN. The Group also owns three radio stations, Fly Fm, Hot FM and one FM. The Group’s leadership position in the Out-of-Home Advertising business is represented by Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd. and Jupiter Outdoor Network Sdn. Bhd. The Group also owns a content creation subsidiary, Primeworks Studios Sdn Bhd, Malaysia's largest production company, producing TV content and feature films since 1984 and 1994 respectively. MISSION AND VISION Mission - To produce “best-in-class” content, products and services. Content that is accessible via multi-platform, unique, relevant and contemporary Vision - A Content Powerhouse offering Multiple Media Platforms CORPORATE STRUCTURE Media Prima was established and

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