Media Literacy Essay

506 Words3 Pages
WHAT IS MEDIA LITERACY? Literacy is the ability to read for knowledge, write logic and think critically about the written word. Media literacy is how mass media work, how they produce meanings, how they are organized and how to use them selectively and reflectively. There are a lot of definitions of media literacy. One of them is the ability to access, analyse, evaluate and communicate message (National Leadership Conference on Media Literacy). Media literacy provides an opportunity for people to become critical and creative thinkers by using image, language and sound. It is a system of literacy skills to media and technology message. The media literacy movement based on insight derived from many different sources. It is includes these characteristics, the audiences are active but they are not very aware of what they do with media. They needs, opportunities and choices are constrained by access to media and media content. Media content can implicitly and explicitly provide a guide for action. People should realistically minded on how their interaction with media texts can determine the purposes that interaction with media texts can determine the purposes that interaction can serve for them in their daily lives. They have different levels of cognitive processing ability and this can affect how they use media and what they are able to get from media. The media scholar identified five elements of media literacy. It is includes these characteristics, there must be an awareness of the impact of the media on the individual and society. Understand the process of mass communication. Strategies to analyse and discuss media message. An awareness of media content as a “text” that provides insight into our contemporary culture and ourselves. The ability to enjoy, understanding and appreciation of media content (Silverbatt, 1995, pp. 2-3). Furthermore media
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