Media In Social Media

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Study Title The effects of exposure to sexually explicit material on the internet among South African high school learners. Review of literature The social media which consists of television, radio, and film to games, advertising, and social media outlets like Facebook and Twitter, can have significant impacts on individual and population health. Exposure to media, especially among youth, may affect health behaviours such as substance use, sexual activity, and eating habits (Peter and Valkenburg, 2011). According to Peter and Valkenburg (2011) research has found that many learners have stumbled upon sexual material, while in search of different content. In one study, 42% of adolescents reported exposure to pornography online with 46% of those…show more content…
The SCT model provides a foundation to critically analyse the factors and psychosocial mechanisms through which symbolic communication influences human elements such as: thought, affect and action (Van de Ende , 2009) In this theory, Bandura shares a non-simplistic view of the relationship among media messages/symbols, human attitudes, behaviour, and environment. According to Van de Ende (2009) people are self-organizing, proactive, self-reflecting, and self-regulating. “They are not just reactive organisms shaped by environmental events or inner forces. Thus, in the case of online sexual explicit material, people are not just passive consumers of the Internet. The effects that this medium has on them are not the same for every consumer and depend on their own extent of those four characteristics. People are producers as well as products of social systems. Most external influences affect behavior through cognitive processes rather than directly. In order to fully understand the effects of mass communication, in this case the Internet, Bandura (2001) explains the observational learning process. In his explanation, Bandura (2001) states that observational learning is governed by four sub functions: attentional processes, cognitive representational processes, behavioral production processes, and motivational processes. First, attentional processes determine what is selectively observed in the profusion of modelling influences and what information is extracted from on-going modelled events. Second, the cognitive representational process is the process of reminding of observed events. Third, the behavioural production process is the process in which symbolic conceptions are translated into appropriate courses of action. Fourth, the motivational processes in which performance of observationally learned behaviour is influenced by three major

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