Media Impact On Social Media

2020 Words9 Pages
In the history of America, newspapers was one of the valuable factors in the American news landscape. However, though, since the creation of the Internet -and social media platforms, the decline in the use of newspapers has increased while the use of the Internet for political purposes has increased dramatically. The amount of prevalence that many social media platforms has -as well as other digital innovations such the radio and television- had a remarkable impact on politics. The media has led to candidates having many efficient ways to interact with users on multiple platforms, as well as political parties utilizing a numerous amount of strategies that has helped them gain more exposure during the election and after the election is over.…show more content…
In 2008, the presidential election involving Mitt Romney and Barack Obama was one many elections that revolutionized politics, permanently changing the way that things work in politics. Not only was Barack Obama the first African American presidential candidate to get elected in office, but Obama was also the first candidate to effectively use social media as one of his major strategies. One of the things that Obama is most notable for is taking advantage of the free advertising that came with Youtube. The ads that Obama’s staff created were “more effective than television ads because viewers chose to watch them or recieved them from a friend instead of having their television shows interrupted” (Miller). When the videos were published and time progressed, the videos that Obama’s staff created were watched for up to 14.5 million hours. On television where there is paid advertising, it would cost approximately $47 million. During his election, the media was in investment that he spend little to nothing on and made a lot back. Social media also allows people to repeatedly listen to the words of a candidate if they chose. For instance, when Obama uploaded a 37 minute video on the topic of race to Youtube, it was rewatched for a total of 6.7 million…show more content…
The First Amendment in the Constitution of the The United States guarantees the rights of freedom of speech and freedom of press. Given this information, This means that anyone who uses the media can create rumors, dramatize a story, or make a false propaganda in order to slander a politician's ideological appeal to the media. Shortly after Donald Trump won the election in 2017, different journalist sources were quick to bring up trump's rape allegations that were filed against him. One of Trump’s business associates, Jill Harth was one of the people who held an accusation against him. In her accusation, “Harth described a violent encounter at Trump's Mar-a-Lago resort, in which Trump allegedly threw her against the wall of one of his children’s bedrooms before lifting up her dress” (Riotta). After the accusations were made, journalists on Twitter and Facebook shared the news amongst thousands of people and claimed the accusations to be true. After beating Hillary Clinton in the 2017 election, news reports from CNN claim that Trump lost the popular vote by nearly 2 million people in the popular vote. 46% of Americans believe that this was fabricated in order to hurt trump’s image due to the fact that there is biased journalism in the realm of
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