Media And Pop Culture Essay

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Week 1: Chapter 1 Introduction Media Convergence in the Digital Era A Critical Approach A key reason for the recent rise of partisanship in today’s news media is economics. Newspapers and TV news have lost a lot of their audience to smartphones, social networks and the internet. Media must target smaller groups with shared interests (liberals, shopaholics, history buffs etc) to find an audience and advertisers economic incentives encourage the partisan divide (problems) to keep audiences attention and high ratings and viewers. More ads sell. this makes us question how trustable are news media really if all they want is ad money? Bill Kovach and Tom Rosenstiel worry that “the public sphere” has become an arena solely for polarized debate, not for compromise, consensus and solution” Stewart - problem solving is harder because of news media influence Culture and the Evolution of Mass Communication Culture can be viewed more broadly as the ways in which people live and represent themselves at particular historical times Communication: the creation and use of symbol systems that convey information and meaning Culture: the symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values a process that delivers the values of a society through products or other meaning-making forms rugged individualism Mass Media: cultural industries - the channels of communication - that produce and distribute songs, novels, tv shows, news papers, movies, video games, internet services, and other cultural products to a large number of people Convergence: several overlapping phases or eras in which newer forms of technology disrupted and modified older forms Eras of convergence: oral, written, print, electronic, and digital Oral and Written refer to the communication of tribal or feudal communities and

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