Media Essay

419 Words2 Pages
Recently, the affiliate arm of the Jamaica Labour Party (JLP), Generation 2000, or G2K as it is more popularly known criticised local media for what it claimed was the biases of some of its proponents in terms of support for the Opposition, Peoples’ National Party (PNP). Among the key concerns raised by the G2K was the question of polling, as well as the need for people with affiliations to the PNP to indicate that this is so by stating their status in said Movement. The young Labourites suggested that the question of media bias (in favour of the PNP) was part of what explained the gap in the numbers between itself and the party currently in Opposition, which most people (according to the polls) are of the view will make up the next government. By this action, the G2K opened further an already ajar door, in the process, calling us to scrutinize the subject of media bias vis-a-vis the political process in Jamaica. The G2K also encouraged, though perhaps unintended, an exploration what, at least one member of the Media Association of Jamaica (MAJ) – Vice Chairman, Brian Schmidt, has called an increasingly hostile attitude toward the Jamaican media by public figures. In this regard, helping to foreground some central considerations about the issue of bias and the media in the, often virulent political culture in Jamaica. According to Schmidt, in discussions with To The Point on Tuesday, July 26, 2011, the attitudes of hostility toward the media coupled with the onerous fines levied against in Libel Laws, are justifiable reasons to be concerned about the G2K’s comments. Indeed, the MAJ Vice-Chair argued that the media cannot remain healthy in a context where they must strive to prove their own credibility, especially considering that in other jurisdictions it is the other way around. He insisted accordingly that, public figures must operate by a higher standard.
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