Question 1 In order for successful expansion of the new line of energy drinks that Snazzy Sodas are promoting careful considerations in the marketing strategy will feature. (Armstrong 2012 p52) The market targeting strategy has to maintain a customer centred motivation. Through dividing distinctive markets by processes of individual and personal characteristics, wants needs and behaviours of the consumer the basis of the marketing segmentation is established (Armstrong 2012 pp52-55). From this position greater classification of the market segments can be maintained. The target market for the energy drink would redevelop and associate with varied amounts of current markets to carefully build and generate profitably whilst upholding customer value.
P3 - Explain the role of advertising agencies in the development of a successful promotional campaign. Section 1 Within this task I will explain the role of advertising agencies and the services that they offer. The Marmite campaign, by DDB London, two TV ads which featured fictional political parties named the Love Party and the Hate Party, each either praising or attacking Marmite in a continuation of the brand's ongoing 'Love it or hate it' positioning. DDB had also worked on a campaign for John Lewis in the past for the Christmas advertisements. The ‘Love it and Hate it’ campaign included radio, TV, poster and press ads in 2010 which as the above-the-line campaign.
You should know what your income design is, so be sure to take that into account when assessing the effect of your marketing on income. A significant increase in income after the discharge of an internet marketing technique indicates that the technique is effective, and you will want to use areas that technique later on marketing initiatives. Asking your potential audiences about the strength of your internet marketing technique is a technique that can help them to create better marketing applications later on, according to the Business Knowledge Source website. Perform market reviews by phone, e-mail, standard e-mail and in person to find out which their potential audiences thought was effective about Coca-Cola’s marketing, and what factors of their technique did not work. This information is valuable in enhancing your advertising to better reach your concentrate on group.
Kirkland is Costco’s house brand. Kirkland products are “designed to be of equal or better quality than national brands…” (Costco, 2010). Costco offers a rotating variety of products and limits that amount of products that every warehouse offers at any given time. According an study of Information resources Inc, a Chicago based marketing research firm, nearly 80% of US shoppers exhibit positive attitudes toward private label products. Therefore, no wonder Costco has created nearly 15 years ago its private label brand: Kirkland Signature™ with the idea of creating a “signature’ line of products.
For this paper, we will discuss the strategic planning at Pepsi-Cola, with the initiative on building and expanding our nutritional business within the organization. Also, we will discuss how building and expanding nutritional business for Pepsi-Cola will affect costs, as well as sales. The risks involved and the financial effects of making the decision to expand on nutritional business will be discussed here as well. It is no surprise that this initiative will affect costs, PepsiCo is proud to owe part of their success to product innovation. Bringing in this initiative of building and expanding nutrition products through product categories such as; Quaker, Tropicana, and Gatorade, calls for effective product packaging, advertising campaigns, marketing campaigns, and research and development.
According to our text, as of 2008 eBay operated in 39 countries with 276 million registered users worldwide (Brickley, Smith and Zimmerman, 2009, p.334). eBay also allows users to utilize PayPal, they highly encourage the use of PayPal because it provides free insurance of up to $2,000 (Brickley, Smith and Zimmerman, 2009, p.334). eBay also employees a feedback system that helps buyers and sellers see the ratings of other participants. Both of these features helps to put the buyer/seller at ease to going transactions through eBay. Which in turn leads to value for eBay.
M1 - Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims/objectives. Businesses may have several marketing aim and objectives which are met through the integration of marketing techniques e.g. promotion and the marketing mix. Companies like M&S operate on a global basis therefore their aims and objectives may differ for regions, however the main aim for each company would be to inform the market, increase demand and differentiate the product/service. Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide.
Lowe’s Market Segment Mary K. Moore-Hudson MBA 6012 Intergrated Global Marketing Abstract The objective of the report is to segment the market for Lowe’s consumers. A market segments is an particular group of individuals, families, businesses, or organizations, with one or more characteristics or needs in common, in an otherwise homogeneous market (businessdictionary.com). Market segments usually respond in a conventional manner to a marketing or promotion offer. The market for the Lowe’s retail stores will be segmented in the business-to-customer market environment. Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico (Lowe's Companies, Inc, 2011).
These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
If Starbucks coffee believes that a specific strategy would support its goal in obtaining its pricing objective, the company should be concerned about making changes on product mix. The company’s target market is another consideration. The demographic target market will facilitate company isolate suitable pricing goal. The method of product distribution can also have a big impact of the pricing objectives and strategies. Direct marketing gives the company more control than wholesale or retail (Kotler & Keller, 2012).