Md Abdullah Essay

1751 WordsApr 22, 20138 Pages
Part (B) Technical Report: Samouel v Gino’s Restaurants 1. Level of Customer Satisfaction between Samoule’s and Gino’s Restaurant: According to the customer database, Mr. Samouel has observed the competitive positioning about his restaurant to the Gino’s one based on few key elements where there is still room for improvement-  Satisfaction,  Price ranking,  Frequent patrons  Descriptive Statistics- Frequencies: a. Gino’s Restaurant: the frequency table based on customer satisfaction, price ranking and how frequent the customers visit the restaurant are underlying below- Statisticsa X17 -- Satisfaction X15 -- Prices Ranking X20 -- Frequency of Patronage N Valid 100 100 100 Missing 0 0 0 Mean 5.96 1.26 2.53 Std. Deviation .974 .441 .658 Minimum 4 1 1 Maximum 7 2 3 a. X28 -- Competitor = Gino's Table: 01 Comparative statistics b. Samouel’s Restaurant: Statisticsa X17 -- Satisfaction X15 -- Prices Ranking X20 -- Frequency of Patronage N Valid 100 100 100 Missing 0 0 0 Mean 4.78 1.44 1.85 Std. Deviation 1.160 .574 .880 Minimum 3 1 1 Maximum 7 3 3 28 -- Competitor = Samouel's  Observation: • Samouel’s customers are relatively satisfied on average with a mean of 4.78 however; Gino’s customers are even more satisfied by dinning on restaurants than Samouels where mean is 5.96. • Moreover, based on customer database, 62% of patrons for Gino’s restaurants are very frequent compare to Samouel’s (32%). Graphs’ have proved that satisfied customers tend to dine more frequently where price is the least important factor for both restaurants.  Correlations: It is a useful measure when we analyse the relationship between two variables (dependent, Independent). I would like to correlate customer satisfaction with the lengths

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