Mcdonals in India

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1. In your opinion is India a good place market for McDonalds. Explain Fast food market in India has been witnessing rapid growth on the back of the positive developments & presence of massive investments. Currently market growth is largely fuelled by rising young population, working women, hectic schedules & increasing disposable income of middle-class households. A lot of Indians are travelling abroad experiencing changes in lifestyle and are keen on experimenting with food says experts. A recent research report by RNCOS (Euro monitor and Market research firm), the Indian fast food is industry is expected to grow at CAGR (compound annual growth rate) of around 34% during 2011-2014. McDonalds’ India operations begun in 1996 when the food giant went into a 50/50 joint venture with Hardcastle Restaurants Pvt Ltd(HRPL) and Connaught Plaza Restaurants Pvt Ltd. McDonald’s restaurants in west and south India is managed by Amit Jatia’s HRPL and in north and east India by Vikram Bakshi’s Connaught Plaza Restaurants. McDonald's India continues to be a leader in the food retail space, with a presence of more than 250 restaurants serving more than 6.5 lakh customers daily in India .and continues to expand with a focus on south and western part of India. 2. Has McDonalds responded to the advice often given transitional companies to “think globally and act locally” Yes. The onus was to consistently build and protect the brand while persistently committed to fundamentals of QSC&V (Quality, Service, Cleanliness and Value). The first step for the brand was to establish itself as familiar, comfortable place .Below are some of the supporting facts: McDonalds has branded itself to ‘Indian’ ‘values families and culture’, ‘comfortable and easy’ as against ‘not knowing what to expect’ type of thing, in short a friendly place where families would love to enjoy

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