Second, whether it can profit by selling healthier more natural fast food. Lastly whether it can effectively venture into global markets and challenge one of biggest worldwide fast food eateries, McDonalds. Chipotles vision is to "change the way people think about and eat fast food", by serving “food with integrity”. The following provides an industry examination and inside investigation of the organization before giving recommendations. External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas.
Because the Food and Drug Administration regulates the claims made about foodstuffs, these companies are forced to be creative and come up with witty advertising techniques. In this advertisement for Oscar Mayer bacon, the advertisers use a specific color scheme, skillfully selected words, and a cleverly orchestrated setting to convince the consumer that Oscar Mayer bacon is delectable and superior. Yellow and red are the two most prominent colors in the advertisement. These colors are commonly associated with hunger and a desire for food in the Western world. A prime example of this color usage is the colors of McDonald’s fast food restaurants.
The article, "The battle against fast food begins in the home" by Daniel Weintraub, explains how people are blaming McDonalds and other fast food restaurants such as Burger King, Kentucky Fried Chicken, Starbucks, and Pizza Hut for their obesity. The author disagrees with the blaming that people are doing. I also disagree. People are blaming and sueing the fast food restaurants for the decision they have made of being unhealthy. They are making comments such as, "The problem of obesity is so staggering, so out of control, that we have to do something."
Furthermore, Valenzuela portrays fast food juggernauts like ‘KFC’ and ‘McDonalds’ in a deceitful and untrustworthy manner with the intended effect of evoking guilt and shame upon those who consume these foods. Valenzuela asserts that the ‘tower burger’, advertised at the cricket for KFC supplies ‘about a third of a typical child’s energy requirements’. This further authenticates his argument by exploiting his credentials as a medical researcher to illustrate the ‘junk food’ chain in a negative
21 October 2014 Fast Food Industry: The Dark Side of Progress The fast food industry is one of the largest industries in the world. Fast food has been known to be a large area of investment involving food. Restaurants such as McDonald's and Burger King have been known for their popularity mostly from advertisements and are highly rated to be the trademarks for the fast food industry. Eric Schlosser, in his book Fast Food Nation, presents an in depth analysis of the fast food industry, from its origin of Southern California to its ubiquitous manifestation of today's culture. The author analyses many aspects of this industry, from the inhumane treatment of the cattle in their feedlots to the overworked and underpaid employees at fast food restaurants.
But behind the great tasting food and the happy television ads are some very unpleasant news. In Fast Food Nation: The Dark Side of the All-American Meal, the author, Eric Schlosser, investigates the dirty and secret
American’s are always on the go and fast food corporations have exploited that fact to the extreme. People may claim that it is personal responsibility that decides what you eat, but the way we are raised and the advertisements we see ultimately decides what we eat. American’s are always looking for something cheap, easy and fast, fast food corporations know this and exploit their consumers even if it does mean killing them with each
13 Jan. 2014. http://www.livestrong.com/article/259534-what-are-the-benefits-of-fast-foods/. | Fast food gets blamed for contributing to many of the United States' health problems including obesity. According to "Fast Food Nation," typical fast food fare is high in saturated fat, calories and cholesterol. While fast food often gets a bad rap in the media, it has some advantages. According to Bill Myers Online, Americans spend more money on fast food than on new cars, college education and software because fast food is so convenient.
Case summary for 2-7 McDonald’s and Obesity Summary Obesity among children is increasing rapidly not only in the United States but throughout the nations around the globe. The problem of childhood obesity is imputed to the marketers. Majority of the affected parties believed that the fast-food chains were part of this health crisis and even thought that the advertisements made by these companies were also to be blamed. McDonalds struggle towards improving its image as it relates to obesity trends rising globally. The highest percent of obesity worldwide is amongst children.
According to “Don’t Blame the Eater”, by David Zinczenko, he argues that suing a fast food place is wrong and should be your responsibility on what he eats. He gave the perfect example to show us how wrong it is with “isn’t that like middle-aged men suing Porsche for making them get a speeding ticket?” With this example he gives an alternative view of looking at lawsuit towards fast food restaurants that are just doing their jobs and making us food. This is not to say that the fast food restaurants don’t have a part in people being fat. With fast food places spending millions of dollars in advertising, who is not to say that some can be misleading? With so many ads and billboards persuading us to eat even though we’re not hungry.