Mcdonalds Swot Analysis

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McDonalds SWOT Analysis MCDONALD’S HISTORY McDonalds started off with the power and the works to pursue an American dream. Since its modest beginnings, it has succeeded due to its dedication to streamlined service, but it was an ambitious visionary who took the idea of fast food and ran with it. It started back in 1937, when two brothers by the name of Dick and Mac McDonald started a hot dog stand with a $5,000 loan in Arcadia, CA and named it Airdrome. By 1940, they changed the name to McDonald’s Barbeque and moved it to San Bernardino, CA. Despite success, the brothers wanted to do things better and faster. So they temporarily shut down in 1948 and reopened with a simplified menu to focus on burgers, fries, and milkshakes. The brothers used an assembly line to prepare their food and improve the efficiency of the restaurant. They called it the Speedee System. The restaurant reopened to great success. In the next six years, the brothers sold 21 franchises and opened nine outlets. The original restaurant was so busy that the brothers ordered eight Multimixers (machines that made five milkshakes at one time. The distributers of them were a salesman named Ray Kroc. Ray Kroc was very intrigued by this booming business of the McDonald brothers that he wanted in. He approached the brothers with a proposition to open new McDonald’s restaurants with himself as the first franchisee. Ray originally wanted to open a McDonald at the soon-to –be opened Disneyland but that failed. So he eventually opened his first restaurant in Des Plaines, Illinois in 1955, which was immediate success. He was dedicated to the Speedee System as well as Ray used the motto of “quality, service, cleanliness, and value.” He definitely stressed the importance of cleanliness to his workers. In the next five years, he got 200 more restaurants off the ground. By 1961, Ray bought the entire
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