Chicken is the main product that is served on their menus which many prefer over beef. As far as customer service, Chick-Fil-a’s staff focuses on being swift and attentive. When the chain opens a new restaurant, it goes out its way to find customers in the area. Regualars at other locations and people who stop by the construction site eager about the opening get invited to a special dinner night before the official opening. Unlike Mcdonalds, Chick-fil-a serves the crowd a free dinner,10 coupons for free meals.
Not only have their menu remained the same but so have their suppliers. They have been getting their beef from the same supplier for more years than Murrel can actually remember, and use Idaho potatoes instead of faster-growing cheaper potatoes from Florida and California (Melnick, 2011). Socially they set out to continually provide customers with their fresh made to order burgers and fries along with fresh add-on items like jalapenos and onions to name a few. Five Guys focuses on using their money to produce high quality food and still till this day do not advertise. Instead the company uses the money that would go to advertising to encourage employees to be courteous, clean, and proficient and food preparation.
One of the greatest attributes of McDonald's is its "everyday affordability" message that drives customers to McDonald's restaurants. Through marketing McDonalds has the best customer base of all companies, ranging from 3 years old all the way up to the senior citizen with a discount. Everyone knows the slogan “Mickey D’s” you can't possibly drive by a 'golden arches' without having to stop. With the backup of sponsorship’s and integrated campaigns like the Olympics, movies, foundations and the infamous “I’m Lovin’ it” ads are all marketing tactics to better the business. By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc (McDonald's originator) laid the foundation for McDonald's global success.
In America’s history, the hamburger has come to represent patriotism and festivity. The hamburger is ever-present at large family outings, particularly at Fourth of July and Memorial Day celebrations. Given the timelessness of this All-American classic, it’s no wonder that the hamburger stands as one of the few “recession-proof” food industries in the United States. One of the strongest reasons for the hamburger’s longevity is its wide-spread appeal. The burger is affordable, portable, and customizable; they can be served gourmet-style or as a rustic yet classic to-go food.
5 Guys Hamburgers 5 Guys Hamburgers, started in 1986 by Jerry Murrell, his wife and his four sons, began as nothing more than a small burger shack in a Virginia strip mall. Jerry started the company to give people better quality food and a different type of fast food experience. This is why 5 Guys makes their hamburgers ready-to-order with meat that has never been frozen, they offer a multitude of free toppings and the fries are never skimped on. During the beginning Jerry kept his day job while allowing his sons to oversee the shack’s operations. Jerry had always wanted to keep the company local, so he originally allowed for expansion to stretch only as far as the Washington D.C. area.
Chipotle was founded my Steve Ells in 1993. Ells was fortunate enough to have one investor to borrow from, his father, to open Chipotle. With the location of the first store being located near a university it surpassed its goal to sell 107 burritos a day to 1000! They were so successful that they caught eye of McDonalds and with such a large investor he was able to expand from a few locations to hundreds. A definite strength is the simple menu.
Chipotle has some American food and some Mexican food. It also serves vegetarian food.The burrito bowl tasted so good I felt like eating it everyday.Also on the kids menu there is a taco kit where you can build it.All of those food are my favorite foods.This is why Chipotle is a excellent restaurant. My friend Annas favorite restaurant is Chipotle for many reasons.She chooed this restaurant because the food was tasty and it is half Mexican food.The part she did not like is when it was so loud.she heard this restaurant when there was people holding signs saying its grand opening.She wants to encourage people to come to chipotle by letting them taste the foodShe comes to this restaurant four times a month. Those are the reasons why Chipotle is her favorite restaurant. The restaurant Chipotle is an excellent restaurant.
They believe in a virtuous circle entwining the food chain, human beings and Mother Earth: each is reliant upon the others through a beautiful and delicate symbiosis. They send the message of preservation and sustainability which follows providing high quality good to customers and high profits to investors. Whole Foods markets have positioned themselves at the hub of this growth by becoming the world’s largest organic food store and earning billions in revenue from their 300+ stores all over North America and the United Kingdom. They continue to thrive as they still hold true to their original ideals and seek out to sell the finest natural and organic products available. Their basic mission: “Whole Foods Whole People Whole Planet are the elements that play a vital role in their company’s success”(Thompson, Strickland & Gamble, 2009).
Not only that it also go far to let the target audience know how helpful and healthy it will be for the human body and the nation as a whole. Last but not the least is the logos which is the appeal to your intellect showing you how you can do something new with bacon that you had no idea about as a single mother, family or restaurant owners who wants to try new dishes and meals. It also give you the break down of the recipe, how it needs to be cooked and how healthy it is for the body. The bacon pie ad has a lot of emotional appeal to its target audience because majority of American’s loves pie but is afraid to gain weight, therefore this ad has a lot to show its audience how to prepare it without you stepping out from the comfort of your home and also give you nutrition benefits such as not gaining weight and not dyeing early but to live strong for your self and for the
What propels this exquisite need for such delicious food? Well all the exercise of course! As author Peter Fish put it, “The more I exercise, the more I can eat!” And the food is in no way unhealthy (for oneself), they make sure to use the most organic and handpicked ingredients they can conjure, and all this fancy dining is offered in a town of only 100,000 people (Knowlton). Brassy Texas journalist Molly Ivins once wrote that people in Boulder, Colorado, want "to bring humankind up to a level of perfection that is almost [in] lunatic defiance of everybody else's tendency to let things go to hell”