McDonalds promotion Essay

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McDonalds Promotion McDonald's has for decades maintained an extensive advertising campaign; McDonald's spend over two billion dollars each year on advertising. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy. Through the use of all these different types of Medias the company bombards their main target group: children. Many parents object strongly to the influence this has over their own children. McDonald's argue that their advertising is no worse than anyone else's and that they adhere to all the advertising codes in each country. Firms like McDonalds in general tend to advertise for four reasons: • To make consumers aware of a new product • To remind consumers about an present product • To persuade to stop buying from rivals • Improve the image of a business. Where companies like McDonalds advertise depends on three things: • The target audience- mainly children, there ads must colorful (attractive) • Size of the market • Size of advertisement budget The purpose of depends on whether the firm wants to persuade the audience or whether they want to inform the audience. Informative adverts tend to describe the product and its attributes. On the other hand persuasive adverts want induce the consumer that they should buy their product. They don’t always talk about their negative sides as it puts off the consumer from buying it. Advertising has
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