Sponsorship – both used the Olympics to boost sales, recognition of the products, improve sale i.e. revenue. * The purpose and objectives of the promotional mix Does it apply to McDonalds and coke? Corporate image – McDonald used this because they are a fast food restraint at it leads to bad things such as obesity. Most of the time they promote their products to businesses but in this case they promoted their products to individuals as customers could purchase a coke with their name on it and it would get sent to their house.
The author uses argumentation to try to persuade the reader that many parents do not care what their children eat. He also suggests children are quite frequently allowed to eat unhealthy foods. Crister also states the foods are often from places which do not monitor what the foods contain and just make them attractive to children. Even though the author does make use of language which makes his essay appeal to who ever read it, he fails to address the other sides of the issues. For example he uses analogy when he states that thinness should be a way of life for people in today’s society.
Skinner’s strategy had to consist of staying competitive with the numerous other fast-food restaurants popping up all over the world. In order to maintain this, they had to reorganize the way they presented themselves to the community. Jim Skinner did so by cleaning up the customer service, cleaning up and modernizing the physical buildings, and changing the menu to the changing tastes of their customers. McDonald’s also introduced their slogan “I’m Loving It” to reach out to the younger customers. The advertising is very much targeted toward teens and young adults.
They spent more than $3.3 billion in their communities and had a combined investment of more than $3.6 billion. McDonalds created about 450,705 jobs and paid more than $231.3 million in taxes. They also produce more than $6.3 billion in spending and more than $1.3 billion in additional taxes through the jobs they created and their other expenditures. McDonald has also positively impacted other countries such as Brazil’s economy. They added $701 million (USD) to Brazil's economy as well as providing 66,000 jobs.
And what these words in reality means. Similarly both authors claim that the purpose of advertisement is to persuade consumer to buy their products. In the same way both author give examples about ads in order to convene reader of their point of view. On the other hand both writers believed that advertisements have different effect on society. However O’Neill is more persuaded then Lutz.
McDonald’s is a huge fast food organization is America, everyone that lives here knows where a McDonald’s is located and has eaten there several times in their lifetime. What many people probably are no aware of is that McDonald’s is also the leader in global food service organization in the entire world. McDonald’s is responsible for over 34,000 stores worldwide and has served nearly 69 million people over a span of 119 countries. While these numbers are staggering it takes an army to feed all of these people on a daily basis. McDonald’s has realized the importance of getting their food to the public fast, with that being said this organization has accumulated 1.8 million employees.
Advertisements try to pressure us as human beings to buy things we do not need or want. They create this illusion that our dreams will come true if and only if we use the products that are being advertised. These advertisements try to get the public to believe that if they want to achieve the good looks, intelligence, good friendships or happy family only money and the products in question can make those dreams come true. This is obviously false yet many advertisements still continue selling their products without warning people about the possible disappointments. 3.
However, since the modern evolution of television and the Internet consumers are only becoming more vulnerable to harmful food ads promoting things like fast good and snacks. All thanks to television, obesity rates have sky rocketed within the past thirty years, prompting children to refrain from physical activities and regular exercise; it is simply easier (and seemingly more enjoyable) to stay indoors. Because of this lack of activity, it is quite common for children to be diagnosed with early on conditions such as diabetes. But are the children really to blame? It is a well known fact that advertisers will target their ads towards children.
Should restrictions be placed on adverts that target children? Child obesity is a growing problem in America. There are many possibilities that are contributing to this issue, and are being investigated. Adverts that target the child audience are a main focus, while others argue that adverts have nothing to do with obesity; the child’s home life and surroundings are the cause. People are also pushing for restrictions to be placed on marketers that target the child audience, while they do not see who is actually buying the unhealthy food for their children.
Daniel Weintraub, in his article, "The battle against fast food begins in the home", states that parents are to blame for childhood obesity. The essence of Weintraub's argument is that it is the parents responsibility not the government, nor are the fast food companies bound to teach kids how to eat healthy and how to say active. He also mentioned results of statistics made on social economic status and gender, which shows that more kids are overweight due to fast food restaurants, supersizing and lack of exercise. Weintraub refutes these findings by emphasizing how parents are responsible for what their kids eat. As a result, his own recommendations include: limiting the consumption of sodas, junk food as well as avoiding a sedentary lifestyle.