CHIKTo have a successful fastfood joint in the market, there are several requirements that have to be met by the customers. Particular requirements are-Keeping the environment clean, children safe and happy in the playground, offering high quality coffee; Wi-Fi hotspots, and most importantly providing quality service are the keys to having a successful fast food joint. Mcdonalds and Chick-Fil-A are among the most known and popular fast food joints. Currently, people are becoming more cautious when it comes down to their diet in food meaning that the image of only selling unhealthy choices will be a severe barrel for a company to attract new customers. Between Mcdonalds and Chick-Fil-A , some may wonder , “Which is the better choice?”.
Kudler Fine Foods also have various opportunities. First, the company has no direct competition they focus on attracting “discriminating gourmets who are looking for the more than organic foodstuffs, they want the best foods and excellent customer service” (Administration, Strategic Plan). Another opportunity is that
From my perspective, I want variety in my food choices because it’s simply more food to choose from. I get tired of going to Chick-Fil-A and just having chicken to choose from. That is why McDonalds has more customers because they have better and more choices in their food selection. It goes from burgers, to chicken, to fish, to healthy wraps. Once again, Chick-Fil-A cannot compete with the genius of the McDonalds
In today’s business, it is more important than ever before for company to maintain customer’s loyalty due to the aggressive nature of the competition in the industry in general. Most companies invest heavily in research and development to combat this aggression and they are able to offer innovative product and services that differentiate them in the marketplace. Kudler Fine Food leverages BTM framework, to enable it to create a bridge between its business and technology. Kudler Fine Food’s business innovation includes the application of appropriate technologies to communicate it offering to its existing and potential customers. The technology innovation also enables Kudler Fine Foods to advertise its product line to the public so that they can know its products and services without necessarily visiting any of its store locations.
Kudler Fine Foods is a company that prides itself on offering the customer with the highest quality organic and rare food items from around the world. Their unmatched quality, customer service, and shopping experience is what separates them from the competition. Kudler Fine Foods cannot change the market structure they operate in, but they can use more effective strategies than their
Other such businesses are J. C. Whitney Auto Parts and Kentucky Fried Chicken. Unlike other chain auto parts stores such as Auto Zone, J. C. Whitney focused on hard to find or discontinued parts. Their clientele consists mostly of auto restorers, and those who hate to part with their “old Betsy” and continue to repair it rather than buy a new vehicle. One example is being able to find a headlight for a 1937 Ford if you need it. Kentucky Fried Chicken started much like the Urban Outfitters.
The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales. Prices of fast food products appear cheaper than full home cooked meals. On average, costumers pay four dollars for a drink, a burger, and a side item. Additionally, fast food is fast. Each fast food corporation has special procedures to keep their paying costumers happy by giving them exactly what they asked for, fast food.
But before Kudler can open another store in another state, they research the marketing for competition in that state. It is important to know about competitive intelligence so you know what the competition is doing. Kudler stores are located near traditional supermarkets but they don’t specialize in organic foods. There are other health foods stores that sell organic nature foods but Kudler has organic produce and meats. There is no direct competition but it is important for Kudler to know the stores that target the same type of customers.
He insists they would not eat as much if they knew that it was bad for them or if the industry put nutrition labels on their food. My outlook on this topic varied significantly from that of Zinczenko’s. I feel that it is not the fault of the fast food company. Neither would I put blame on the younger children who eat fast food. I would put most of the culpability on the parents who do not teach their kids how to maintain a healthy lifestyle and buy their children unhealthy food. I disagree completely that we as Americans suffer from lack of information about nutrition in fast food.
The company is world-renowned for its golden arches, and a varied menu that includes the Big Mac, McNuggets, and other well-known food items. The restaurants are operated by the company or by independent owners under franchise agreement. The company’s main competitors (in order of sales) are Starbucks, Wendy’s and Burger King, (McDonald’s, 2012). McDonald’s continues to build its brand and stay competitive through the use of marketing research. Specifically, the company strives to identify and understand customer desires in a constantly changing environment so that it meets those needs better than the competition, (The Times 100 Business Case Studies,