Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Chicken is the main product that is served on their menus which many prefer over beef. As far as customer service, Chick-Fil-a’s staff focuses on being swift and attentive. When the chain opens a new restaurant, it goes out its way to find customers in the area. Regualars at other locations and people who stop by the construction site eager about the opening get invited to a special dinner night before the official opening. Unlike Mcdonalds, Chick-fil-a serves the crowd a free dinner,10 coupons for free meals.
A Big Mac is a well-known burger from the food restaurant McDonalds. In this paper I will talk about what kind of people would eat a big mac and where they would be found eating it. I will also talk a little about the culture of the big mac and back up my ideas with some evidence. The Big Mac is a food for an on the go person, not someone who is very athletic or cares about their body size and health. It can also be for college students because it is an easy way for them to get a meal that is going to fill them up and for a small price as they are more focused on school then getting a job.
Kudler Fine Foods Marketing MKT/421 November 5, 2012 Kudler Fine Foods Marketing Kudler Fine Foods, an upscale specialty food store, has a clear, concise marketing vision for the upcoming year. The marketing overview found on the company’s intranet site states: Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Kerin, Hartley, & Rudelius, 2011). To achieve these objectives marketing research and strategic planning is needed. According to the text, Marketing, marketing research is defined as the process of defining a marketing
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
Advertising of fast food keeps costumers wanting more and more. Anytime costumers see the satisfying sandwich, instantly their mouth waters for the taste of it. Local grocery stores and convenient shops have ads and coupons from the local fast food franchises. The coupons increase the costumers appeal to the restaurant because of a possible discount and full belly. The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales.
Not only that it also go far to let the target audience know how helpful and healthy it will be for the human body and the nation as a whole. Last but not the least is the logos which is the appeal to your intellect showing you how you can do something new with bacon that you had no idea about as a single mother, family or restaurant owners who wants to try new dishes and meals. It also give you the break down of the recipe, how it needs to be cooked and how healthy it is for the body. The bacon pie ad has a lot of emotional appeal to its target audience because majority of American’s loves pie but is afraid to gain weight, therefore this ad has a lot to show its audience how to prepare it without you stepping out from the comfort of your home and also give you nutrition benefits such as not gaining weight and not dyeing early but to live strong for your self and for the
Let’s face it, big food companies are not going to lower their portion sizes, but that doesn’t mean you have to finish the whole plate. In “It’s portion Distortion that Makes America Fat” by Shannon Brownlee, she discusses how portion sizes have grown over the years. For example, “McDonald’s introduced its large size fries (large being a relative term, since at 3.5 ounces the 72 `large’ was smaller than a medium serving today).” This portion of text displays how consumers should be careful about how much they eat. In addition, “eating less is a matter of individual responsibility. “ Therefore, consumers are accountable for what and how much they eat, and are the only ones to blame for being
Scott Roberts ENGL 1010-021 27 January 2015 Is This Where the Deep Pockets Get Fried? David Zinczenko in “Don’t Blame the Eater” argues that the fast food industry is the cause for “portly” children and not the lack of “personal responsibility”. He advocates for the overweight children because he was one; citing that fast food chains like “Burger King” and “Pizza Hut” were a household staple because of the bargain price. Zinczenko wrote how he was lucky to change his life by joining the Navy Reserve and became involved with a health magazine, both of which helped to change his lifestyle. He demonstrates his case by showing the growing trend in childhood obesity and health related expenses as a way to show the implications for a lack of
The company is world-renowned for its golden arches, and a varied menu that includes the Big Mac, McNuggets, and other well-known food items. The restaurants are operated by the company or by independent owners under franchise agreement. The company’s main competitors (in order of sales) are Starbucks, Wendy’s and Burger King, (McDonald’s, 2012). McDonald’s continues to build its brand and stay competitive through the use of marketing research. Specifically, the company strives to identify and understand customer desires in a constantly changing environment so that it meets those needs better than the competition, (The Times 100 Business Case Studies,