Mcdonalds: Changing The Face Of America Essay

1117 Words5 Pages
McDonalds: Changing the Face of the American Meal The face of America changed upon the establishment of the “fast food” industry. First in line to begin this revolution was the mega-chain “McDonalds”. A household name, the business began in 1940. McDonalds introduced the “speedy service system” in 1948. This service introduced the concept of “fast food” as we know it today. American families left their dinner tables and ventured out into the great unknown. For the first time, dinner was served outside of the home in ready made packages which enabled homemakers to provide their families with a “balanced” meal in less than five minutes. The first McDonalds restaurant was opened by Dick and Mack McDonald in 1940. This restaurant boosted that it was the premiere barbeque restaurant in San Bernardino, California. In 1948, Dick and Mack McDonald closed this restaurant for the purpose of changing their menu and style to cater to the demands of the public. The new menu included 9 basic items including; hamburgers, cheeseburgers, fountain drinks, milk, coffee, potato chips and a slice of pie. The staple of this menu was the $0.15 hamburger. The world famous “golden arches” were not a symbol of the McDonalds empire at this time. The sign simply read “McDonalds Hamburgers, buy em by the bag”. In 1949, French fries grabbed the hearts and stomachs of America, and replaced the potato chip as a side item for fast food meals. Buying food in “large” quantities at low prices became the American way. In 1954 Ray Kroc, a multi-mixer salesman who intended to sell the McDonald brothers his product, becomes interested in the business and establishes himself as the franchising agent. Ray Kroc took McDonalds to the national level. McDonalds then takes its first steps into nationwide recognition and consumption. Ray Kroc opened his first store in 1955 in Des Plains, Illinois.

More about Mcdonalds: Changing The Face Of America Essay

Open Document