Mcdonalds Essay

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McDonald’s Nathan Ghaznawi English 111 Proffessor Mcfarland September 28, 2011 McDonald's Corporation is the world's leading food service organization. The company started out as a small drive through in 1948 by two brothers, Dick and Mac McDonald. Ray Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. In 1961 Kroc bought out the McDonald brothers and by 1967 McDonalds expanded its operations to countries outside the U.S.A. This expansion has led the Corporation to open more than 30,000 McDonald's restaurants in 120 countries, producing billions of dollars in annual revenues. You should choose McDonalds when eating fast food because they have quality products, their service is excellent, and their restaurants are very clean. The businesses strengths and weaknesses also have a lot to do with the success McDonald’s has today. When you think of McDonald’s from a business stand point there are many different strengths that it has. In 2005 Fortune magazine listed McDonald’s as the “best place to work for minorities”. McDonald’s invests more than one billion dollars annually in training its staff, and every year more than 250,000 employees graduate from the McDonald’s training facility located in Oakbrook Illinois. McDonald’s has one of the world’s most recognizable logos (The Golden Arches) and one of the most famous spokes characters (Ronald McDonald the Clown). Throughout the past three decades they have simply been a hamburger and fries Restaurant. Growing customer wants and needs along with increased competition has forced them to alter and improve their menu to better fit the environment. To keep up with the competition McDonald’s has changed their menu quite a bit. They have added salads and oatmeal for the more health conscious person and for the ones who love

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