Mcdonalds Essay

1423 Words6 Pages
MCDONALD’S In 1940, Dick and Mac McDonald open McDonald’s Bar-B-Que restaurant on 14th and E St in San Bernardino, California. It was a typical drive-in featuring a large menu and car hop service. In 1948, Dick and Mac McDonald shut down their restaurant for 3 months for alterations. In December, it reopens as a self-service drive-in restaurant. The menu is reduced to 9 items: hamburger, cheeseburger, soft drinks, milk, coffee, potato chips, and a slice of pie. The staple of the menu is the 15 cent hamburger. A Multi-mixer salesman by the name of Ray Kroc visited the San Bernardino restaurant intending to sell the brothers more multimixers. The 52 year-old Kroc was fasinated by the operation, he learns from the brothers that they are looking for a nationwide franchising agent. He has an epiphany and is determined that his future would be hamburgers. Kroc opens his first McDonald’s in Des Plaines, Illinois on April 15. The attention getting red and white tiled building with the Golden Arches was designed by architect Stanley Meston in 1963. First day sales were $366.12. By 1965 there would be over 700 McDonald’s restaurant s throughout the United States. Ray Kroc hires future McDonald’s Chairman, Fred Turner to work as a counter man for the Des Plaines McDonald’s Operations defining the quality, service and cleanliness that continues to this day. In 1958, McDonalds sells its 100th Millionth hamburger. The 100the restaurant opens in Fond Du Lac, Wisconsin. In 1961, Hamburger University opens in the basement of the Elk Grove Village, Illinois, McDonald’s restaurant and Ray Kroc purchases the interest of the brothers along with then rights to the McDonald’s name for 2.7 million. Graduates received Bachelor of Hamburgerology degrees. McDonald’s in Denver, Colorado becomes the first restaurant with inside seating in 1962. In 1963, the 500th restaurant opens in

More about Mcdonalds Essay

Open Document