Advertising of fast food keeps costumers wanting more and more. Anytime costumers see the satisfying sandwich, instantly their mouth waters for the taste of it. Local grocery stores and convenient shops have ads and coupons from the local fast food franchises. The coupons increase the costumers appeal to the restaurant because of a possible discount and full belly. The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Kelly’s Taproom is our most direct competition since it tends to attract both our niche market due to its prime location near colleges and universities and older guests. This “mixed bag” of guests creates a disparity and slight awkwardness between these two demographics; our niche 18-30 year old, young adult market is looking to have fun, where the older guests tend to just want a drink and possibility of a burger, not a raucous dance party. Thus, due to the lack of establishments directly targeting this 18-30 year old college student and young professional demographic, we know O’Houlihan’s Tavern will stand out and be successful in directly talking to our target
Moreover, it will be a good opportunity for fast food business such as Burger King, McDonald, and Subway. Due to the fact that people have to eat all of the time, Costco could allow those fast food companies to rent their space. As a result, renting fees could become another way for Costco to make
False advertising is also another unpleasant practice that fast food companies use to lure in costumers. Some of these practices include no warning labels on advertisements like there are on dangerous things like tobacco and confusing labels on food served that lead customers into eating more calories than intended. David Zinczenko advocates that it is some of the fast food companies fault for the decline in America’s general health. At the end, David chooses not to complain about the legalities, but instead encourages us to let the justice system do its work. In the article David Zinczenko discusses “Shouldn't we know better than to eat two meals a day in fast-food restaurants” we the people of America should know by now that it is
Weintraub proves a lot of why parents are blame for America’s obesity but I also blame the fast food companies. With so much advertising more children are easy to fall upon it. For example, “’The programs have become advertising for the food, and the food has become advertising for the programs,’” says Professor Linn of Harvard. (39). More and more vulnerable kids are intrigued by the media.
Other aspects of product are economic- customer value, functional- service at the point of sales, before sales and after the sales and the psychological aspect of the product like image of the product. Kudler Fine Foods is a gourmet ingredients shop and offers in-store parties and now going in to catering business. It is managed by Kathy Kudler. So customers know that it is going to be gourmet food experience because she notices some of the people at the catering places are regular customers at her stores. KFF should research the market to find the needs of the customers.
* Meets the desire of Paul Livoria * Additional revenue source ( appendix 4) * Increasing franchising trend, 70% of restaurants in Dawkins are franchises * Takes advantage of population growth and high family disposal income in Dawkins * A strong motive for franchise managers to make their restaurants as profitable as possible * An opportunity to improve menu base on local demand, shared innovative ideas and success stories among franchisees that can help strengthened growth Cons * Risk of losing sandwich quality as managers might not comply to standard procedures or invest in people or maintenance * Additional cost of finding and monitoring company managers * In case of failure to comply to franchise agreement, terminating the contract can be costly and difficult * Increasing strict quality heath control in Dawkins and risk of losing franchises that do not adhere to these quality
When a family goes out to eat out at McDonalds, they buy meals that are extremely over portioned or "meals that can easily make up to half of their recommended daily intake of calories"(Brownlee 1). Restaurant's commercials appeal to the much younger generation. It makes them want to go eat there and usually get the toy that comes along with that Happy Meal. That's where parents need to step in and say no, instead of giving in and taking them to go eat since it's an easier option. According to David Barboza, author of "If You Pitch, They Will Eat", "increase in food marketing to children has closely tacked their increase in weight"(5).
Fast Foods: Who's to Blame? Many people who consume junk food are blaming fast food restaurants for their obesity and the decisions they make. Shouldn't this be the consumer's responsibility? Or should fast food restaurants have to deal with the decisions the consumers make? The article, "The battle against fast food begins in the home" by Daniel Weintraub, explains how people are blaming McDonalds and other fast food restaurants such as Burger King, Kentucky Fried Chicken, Starbucks, and Pizza Hut for their obesity.