Mcdonald's Pakistan

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EXTERNAL FACTOR EVALUATION MATRIX FOR McDonald’s Corporation Key External Factors | Weight | Rating | Weighted Score | Opportunities | | | | 1. Increase consumption of fast food | 0.09 | 4 | 0.36 | 2. Demand for fast food in non-traditional locations, such as shopping malls, universities, hospitals, and other high-traffic areas. | 0.09 | 3 | 0.27 | 3. Increasing trend of working mothers and single parents | 0.08 | 3 | 0.24 | 4. 60% of population is of youngsters | 0.09 | 2 | 0.18 | 5. Expansion: can target different cities and towns in PakistanNew university campus openings like UCP | 0.05 | 1 | 0.05 | 6. University campus openings in new locations like UCP | 0.1 | 3 | 0.3 | Threats | | | | 7. Other fast food restaurants like McDonald, Dominoes, Pizza Hut, Fine Pizza etc | 0.12 | 3 | 0.36 | 8. Health and diet conscious consumers | 0.08 | 2 | 0.16 | 9. Animal diseases like bird flu | 0.075 | 2 | 0.15 | 10. Rising sale of substitute products | 0.085 | 3 | 0.255 | 11. Changing preferences of consumers | 0.07 | 3 | 0.21 | 12. Competitors’ influence on employee turnover | 0.07 | 2 | 0.14 | Total | 1 | | 2.675 | DESCRIPTION Opportunities: 1. Increase consumption of fast food A major opportunity for McDonald’s is that consumption of fast food has increased and people are demanding this type of food more. So McDonald’s can open its more outlets and can contribute in fulfilling this need gap. That is why it is rated 4 and gets the weight of 9%. 2. Demand for fast food in non-traditional locations, such as shopping malls, universities, hospitals, and other high-traffic areas McDonald’s has an opportunity to open its outlet near shopping malls and hospitals where it can attract a large chunk of customers. It is an opportunity for McDonald’s because people after getting tired

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