Mcdonald's Marketing Mix

1087 Words5 Pages
McDonald’s Marketing Mix MKT/421 November 21, 2011 McDonald’s Marketing Mix The four elements of a marketing mix are product, price, promotion, and place. Each company has a marketing strategy that implements the four categories of the marketing mix. One company that follows the marketing mix is McDonald’s. McDonald’s is a fast food restaurant in the food service industry. McDonald’s serves food at a fast pace, usually within a few minutes, and made to the customer’s order. The marketing mix that McDonald’s implements will describe the food products, pricing, promotions, and place that affects the development of the organizations marketing strategy and tactics. Product McDonald’s is famous for their hamburgers and world famous french fries. Their number one product is the Big Mac. The Big Mac hamburger is known around the world even in India where the cow is sacred. Recently, McDonald’s has introduced healthier menu items. These items include a variety of salads, apple dippers, fruit’n yogurt parfaits, snack size fruit and walnut salads ("McDonald's", 2011). McDonald’s marketing mix for product concerns all these products plus other menu items including chicken sandwiches, a fish sandwich, snack wraps, the McRib, chicken nuggets and strips, and breakfast items including breakfast sandwiches, oatmeal, pancakes, cinnamon melts, and hashbrowns. McDonald’s has implemented a new product line into many of their restaurants called McCafe. The McCafe is a coffee bar inside McDonald restaurants to compete with Starbucks and other leading coffee houses. Instead of just serving black coffee, the McCafe serves a variety of coffee, mocha’s, Latte’s, Cappuccino’s, hot chocolate’s, frappe’s, smoothie’s, milk shakes, and frozen fruity lemonade ("McDonald's", 2011). Since McDonald’s has deep fried foods, the company needed a healthier product line to satisfy

More about Mcdonald's Marketing Mix

Open Document