It has been and continues in some sectors to be very much about mass production and maximizing profits turned. According to some sources who would like to bash the inhumane butchering of animals, fast food industry is anything but ethical (History of, 2012). Watching this video makes me want to eat anything but meat, McDonald’s milkshakes, or anything McDonald’s in general. But due to the trend of Corporate Social Responsibility, many fast food chains have adopted a CSR and ethical model, such as Burger King and Chick-Fil-A. Values Drive Ethics I have chosen to review
In addition, Brownlee claims that the reason of fast-food restaurants work is by marketing. She provides the enough evidence to believe that advertisers try to persuade the society in order to make people go to eat at the fast-food restaurants. Furthermore, Brownlee asserts that even if restaurants provide more food for less money, they still making an appropriate profit. Additionally, she addresses the fact that the society prefers upgrade their meals just for a few extra cents, but the Americans do not realize they are earning more calories than they should consume. She argues that companies are the only responsible for people becoming obese because they provide a lot of food just for a little of money probably because companies have found out that big meals produce big profits.
Mayra Morales AP English/ Comp Ms. Shultz 9 May 2012 Fast Food Nation ”This is a book about fast food, the values it embodies, and the world it has made. Fast food has proven to be a revolutionary force in American life; I am interested in it both as a commodity and as a metaphor,” said Eric (p.3). Eric Schlosser in his book discuss about immigration, labor, nutrition, pollution, safety, exploitation, animal cruelty, merchandising, obesity, and food purity. Mostly all these themes are portrayed in a negative way. How fast food industrialization has have changed the way American people eat and not only the American people- all the people of the world.
I believe that David Zinczenko in his article submitted to the New York Times “Don’t Blame The Eater” makes a good case for how society should be concerned about a generation facing a lifetime of childhood obesity, Type 2 diabetes, heart diseases and other related health complications. However I find that I feel personal responsibility should be the governing factor in this matter. Mr. Zinczenko asks in his article “ Shouldn’t we know better than to eat two or more meals a day in a fast food restaurant? ” Yes we should because although specific warning labels aren’t found on fast food packaging we’ve known for years that fast food consumption on a daily basis is hazardous to your health. There’s information readily available about childhood obesity as stated in Zinczenko’s article where he notes that “Before 1994, diabetes in children was generally caused by genetic disorder-only about 5 percent of childhood cases were obesity-related, or Type 2 diabetes.
Fast Food Nation As I read Fast Food Nation it was interesting to see how people’s life change dramatically depending on the journey they have gone through. It seems as if this book is an eye opener and makes you realize that giving up is not an option and if you keep your head up, you will get to where you want to be with or without help from other’s. Many of the characters in this book created their own restaurant such as Carl N. Karcher created Carl’s Jr., Richard and Maurice Mcdonald’s created Mcdonald’s, William RosenBerg created, Dunkin’ Donuts, and Dave Thomas created Wendy’s, as well as many others created different restaurants. These men had a life childhood and a rough start to their great accomplishments but managed to get through it. It takes a lot for someone to be part of the fast food industry, as well as getting everything prepared and ready.
He continues by saying that people also may say that fast food is cheaper when measured by the calorie but when half of the people in this country consume too many calories rather than too few, measuring food’s cost by the calorie makes no sense. Bittman clearly states that the cost of fast foods aren’t as cheap as we have all tricked ourselves into thinking and that the obvious choice should be home cooked meals. As well as using hard evidence, Bittman also manages to convince his readers of his credibility because of his background and knowledge of food. Appearing on NBC’s The Today Show, NPR’s All Things Considered and the author of three books relating to food, Bittman is multifaceted (Beyond Print 1). Bittman makes it clear a few times during the article that he likes to make home cooked meals and
McDonald’s: Build your own burger – social co-creation as recipe for success McDonald’s in the Netherlands was being threatened by the increase of similar fast-food restaurants along with low emotionally involved consumers that were affecting their overall brand image. The consumer decision-making process is very complex; there are a number of various ‘factors affecting each and every purchase decision’ as stated by Nayeem and Casidy (Nayeem & Casidy, 2015). This report will explain how McDonald’s strategy has improved brand closeness with their current consumers whilst simultaneously generating sales. Question 1 Different people have different perceptions and value towards products; involvement theory looks into the level of personal relevance between a product and the consumer, understanding what influences their purchase decision and the amount of resources they are willing to dedicate during the process. Jaeger and Macfie (Jaeger & MacFie, 2010) states, ‘if a product is personally relevant to consumers, they are more likely to become involved in gathering information about the product and with the product itself’, this level of involvement is measured as high or low.
However, it is shown that the salads can contain even more calories than the hamburgers, if the customer adds liberal amounts of cheese and dressing onto them prior to consumption. It is claimed by McDonald’s that these changes had nothing to do with the film. A recent review about the relationship between fast food and obesity (CITE) concludes that “Findings from observational studies as yet are unable to demonstrate a causal link between fast food consumption and weight gain or obesity”. However, with the amount of technology that we now use in today’s society we are more likely to see more advertisements and other triggers that will make us want to crave more fast food which will in turn increase our consumption of McDonald’s and other fast
Let’s face it, big food companies are not going to lower their portion sizes, but that doesn’t mean you have to finish the whole plate. In “It’s portion Distortion that Makes America Fat” by Shannon Brownlee, she discusses how portion sizes have grown over the years. For example, “McDonald’s introduced its large size fries (large being a relative term, since at 3.5 ounces the 72 `large’ was smaller than a medium serving today).” This portion of text displays how consumers should be careful about how much they eat. In addition, “eating less is a matter of individual responsibility. “ Therefore, consumers are accountable for what and how much they eat, and are the only ones to blame for being
Weintraub proves a lot of why parents are blame for America’s obesity but I also blame the fast food companies. With so much advertising more children are easy to fall upon it. For example, “’The programs have become advertising for the food, and the food has become advertising for the programs,’” says Professor Linn of Harvard. (39). More and more vulnerable kids are intrigued by the media.