It talks about fast food restaurants up scaling their food, they are contributing to America’s obesity epidemic. To demonstrate, “consumers are exposed to a lot more these days with their food channel and food blogs”(Jargon). This shows that fast food restaurants uses fresh food than canned food. This is important because fresh foods are better than canned food. Moreover, the articles tells us that, “Yum’s U.S. business notched a 6% increase in same-store in the third quarter ended Sept. 8, driven by Taco Bell”(Jargon).This proves that 13% gain in same-store sales.
McDonald’s vs. In-N-Out The rise of the fast-food industry has changed not only what Americans eat but also how their meals are prepared. According to Time magazine, over 25% of Americans are eating fast-food two or more times a week. Two popular choices for fast food dining are McDonald’s and In-N-Out restaurants. With one of them just a few blocks or a few miles away it does not take much to fall into temptation and grab a fast meal. Eating at a fast food restaurant is inexpensive, fast, and convenient for many Americans.
What Makes You Choose McDonald’s? I’m Lovin’ It is the international campaign slogan for one of the most popular fast food businesses in the world: McDonald’s. The yellow arches have become a symbol that is recognized globally. Currently, the McDonald’s corporation is the world’s largest chain of fast food restaurants that serves nearly forty-seven million customers daily through thousands of restaurants in one hundred and nineteen countries worldwide (CITE). Their mission is to be their customers’ favourite place and thing to eat, and too improve their operations to provide the most delicious fast food that meet their customers’ expectations (CITE).
They are making comments such as, "The problem of obesity is so staggering, so out of control, that we have to do something." There is something this person can do to fix this problem of obesity. This person can stop blaming the restaurants, stop eating at the restaurants, start making healthy decisions, and exercise. If not, then this person can keep making the decision of eating there and getting fat, but not sue the restaurant because this is a decision he has made. Fast food restaurants dont force the clients to buy and eat there.
The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales. Prices of fast food products appear cheaper than full home cooked meals. On average, costumers pay four dollars for a drink, a burger, and a side item. Additionally, fast food is fast. Each fast food corporation has special procedures to keep their paying costumers happy by giving them exactly what they asked for, fast food.
The three main points I will compare the restaurants’ by is the fan base, the choices, the taste, and the prices. First off, McDonalds has more history and a much longer track-record than Chick-Fil-A does. McDonalds was founded in 1948, while Chick-Fil-A was founded in the early 1960’s. After being founded McDonalds quickly became famous for their 15 cent hamburgers. In seventeen years, McDonalds had 700 stores nationwide.
As of 2012 Chick-fil-a has a total of 1,600 restaurant locations, making them the second largest fast food restaurant chain in the U.S. (Chick-fil-a, 2012). This company falls under the quick service restaurant field and under the monopolistic competition market, which comes with a lot of different competitors. Chick-fil-a does not have too many direct competitors in the chicken fast-food industry, but when looking at the fast food industry as a whole they have quite a few competitors. When it comes to selling their main, and only product, chicken. Their main competitor would be KFC who is ranked number one in the chicken field, and overall for the quick service field McDonalds ranks number one.
These are the eating places, bars and taverns, and lodging places restaurants. The list is represented in the classes; full service, quick service, and fast casual. CMG faces major competition from Qdoba in the fast casual segment and Taco Bell in the quick service segment. CMG Business Operations The chains of restaurants are located all over the world with major concentration in America. It worthwhile to note that all the CMG restaurants are wholly company owned and few of them are on partnerships.
Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969. Some chains, like Carl's Jr., KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after. McDonald's, which started it all, is now the world's largest fast-food chain. According to the National Restaurant Association, in 2005, sales of
Competitor Analysis The following are the primary competitors of McDonald’s in fast food industry, primarily in the US: Wendy’s Wendy’s Old-Fashioned Hamburger was founded by David Thomas in Ohio and was incorporated in 1976 (Wendy’s 2008). The company is considered as the third largest fast-food hamburger business in the world that is operating 9,000 stores in about 33 countries in the world. During 2002, the company recorded total revenue of 2.73 billion that shows 14.2% increase compare to 2001. The strategy of the company focuses on offering different products and services compare to its competitor (Thompson & Strickland, 2005 p. C-223). During 2002 – 2003, most of the food chain company is focusing on lowering the prices of their products in order to gain competitive advantage, but the company refused to follow the said trend and continue to focus on the quality of their products than price.