Mcbride Marketing: Mcbride Financial Services

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McBride Marketing McBride Marketing Paper Kenneth Gilbert Marcia Reid BSA/310 2 McBride Marketing 2 McBride Financial Services has set a goal to be the premiere mortgage service provider covering a five state area that includes North Dakota, South Dakota, Montana, Wyoming and Idaho, with the headquarters located in Boise Idaho. They plan to have all five locations up and running and showing profits within the first six months accomplishing these goals with the most recent technology available to them. In order for this goal to be attainable McBride Financial will need to implement a marketing research plan that will better determine the best avenues to approach in the area of marketing their services The first step in the process is to determine the information needed to effectively evaluate the market and the type of market available within the five state area. This would include determining the demographic of the area…show more content…
All of this will facilitate the successful achievement of McBride Financial Service goal of becoming the premiere mortgage service provider covering five states. 5 McBride Marketing 5 References: Apollo Group, Inc., (2005). McBride Financial Services. [University of Phoenix Custom Edition e-Text]. : . Retrieved from University of Phoenix, BSA/310 website. Wilson, R.E. (2005). The Six Principles of Viral Marketing. E-Commerce Consultant. Retrieved from

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