Mcbride Financial Services Marketing Paper

1429 Words6 Pages
Introduction The following paper is an in-depth description and discussion of McBride Financial Services marketing service plan. I will discuss four other major points in this paper, the first of which is the type of marketing services I would use for the service plan. I will also discuss the types of media I would use and the target market for McBride Financial Services. Finally I will review the considerations for the corporation’s portion of marketing to be performed on the web. The mission statement for the corporation is “McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota.”…show more content…
Technology can create efficiencies in the business process that allows for lower cost and a competitive edge. Also applying on line ordering, research, order tracking, and banking services on line will allow our corporation to rise above companies with less technology. Technology such as email systems, hardware, internet, and telephone systems are all integral pieces in running any business successfully. Conclusion The entire McBride Financial Service marketing plan when implemented will host rewards of increased business to the corporation. Once the marketing plan is launched the market research will define the market best suited to target. The media types selected will be aimed at the target market defined by the research that McBride preformed. Since the target market has been determined to be professionals, retiree’s and family and individuals looking to finance primary or secondary homes, all marketing will be targeted to that medium. Also, the considerations for web presence have been advised to be a large part of McBride’s point of sale. This will be taken into consideration when the marketing plan is launched. Overall, the marketing plan I have presented should suffice in a fantastic start towards launching McBride’s Financial Services

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