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Mc Donalds Stratagies Essay

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Below is an essay on "Mc Donalds Stratagies" from Anti Essays, your source for research papers, essays, and term paper examples.

tMcDonalds strategies
Strong   brand recognition

ABANS is the franchisee for McDonalds   in Sri Lanka
Different kind of foods available
High quality
Nice packaging
Produce high perceived value
Launching new products continuously
Low cost menu
Provide high value chain than competitors
Make moderate changes according to customer needs
Benchmark with strong competitors
Limited number of food items
Focus by consumers on nutrition
Main target is to attract kidsWe follow the maxim that today’s kids are tomorrow’s customers. We intend creating a McDonald’s culture of dining while socialising that is uniquely McDonald’s.
"The cornerstone of our philosophy is to sell the experience and not the hamburger," said Shakoor.
We ensure that McDonald’s keeps its finger on the local pulse. Our main aim is to strike a median flavour between the original American varieties and our own," said Fahim Shakoor.
‘For example during the Ramazan month. We had a special menu for breaking fast’

Strong competitors

7 branches near by Colombo

Strong brand recognition
McDonald’s has the great strength for strong brand recognition in Sri Lanka. Because everyone knows about the McDonald’s brand name. Also McDonald’s is increasing the number of outlets in Sri Lanka.
E.g.:- Very recently it has opened a new outlet in Colombo – 13.

Produce high perceived value
Compare to other fast food industry in Sri Lanka McDonald’s customers get the value for the price that they pay and prices are lower than other fast foods.
E.g.:- Their Happy meal & Breakfast menu

Different kind of foods available
In Sri Lankan fast food industry only McDonald’s open in the morning 7 am and they only have breakfast at this Compare to other fast food industry only McDonald’s has more variety of food items.
E.g.:- Fish Burger, Fish McRice, Salads, Mc Cafe, and Fruit Juices etc.....

Produce high quality products with nice packaging
In McDonald’s they give toys with every Happy Meal


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Mc Donalds Stratagies. Anti Essays. Retrieved March 18, 2019, from the World Wide Web: https://www.antiessays.com/free-essays/Mc-Donalds-Stratagies-758095.html