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Mc Donalds and Obesity Essay

  • Submitted by: cgutierrez31
  • on April 2, 2014
  • Category: Social Issues
  • Length: 962 words

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Below is an essay on "Mc Donalds and Obesity" from Anti Essays, your source for research papers, essays, and term paper examples.

UNIVERSIDAD DE MONTERREY
BUSINESS DIVISION
ADMINISTRATION DEPARTMENT

“McDonald’s and Obesity”
Case 2-7

International Marketing Seminar
Lic. José Antonio Cano Gutiérrez
MJ 02:30-03:45 pm
Salón 2406

Alan Vinnie Treviño Carrillo #176876
Cecilia Gutiérrez González #212142
Jorge Adrian Ayala Araujo #239924

..

San Pedro Garza García, N.L. a February 27, 2014

    1. SHORT CYCLE PROCESS |
Who | McDonald’s, mainly in the USA |
What | Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. |
Why | About bad habits with food, increases in eating fast food that is high in fat |
When | Over the last 25 years |
Where | In EUA, Europe, Britain and around over the world even in Japan. |

Case difficulty cube

How:             X                    
Analytical Conceptual Presentation

    2. LONG CYCLE PROCESS |
    A. Problem | root |
Governments and influential health advocates around the world are cracking down on the marketers they blame for the explosion in childhood obesity | Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids |
In the United States, roughly 30 percent of American children are overweight or obese | Some people say advertising is to blame, particularly ads aimed at children, such as those that use celebrities to market high-calorie foods. According toUSA Today , one study found that the average American child sees 10,000 food ads a year, mostly for high-fat or sugary foods and drinks. |
According to the U.S. Centers for DiseaseControl and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. | Food companies’ battle U.S. lawsuits and legislatorswho blame them...

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