Mc Donalds and Obesity Essay

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UNIVERSIDAD DE MONTERREY BUSINESS DIVISION ADMINISTRATION DEPARTMENT “McDonald’s and Obesity” Case 2-7 International Marketing Seminar Lic. José Antonio Cano Gutiérrez MJ 02:30-03:45 pm Salón 2406 Alan Vinnie Treviño Carrillo #176876 Cecilia Gutiérrez González #212142 Jorge Adrian Ayala Araujo #239924 .. San Pedro Garza García, N.L. a February 27, 2014 1. SHORT CYCLE PROCESS | Who | McDonald’s, mainly in the USA | What | Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. | Why | About bad habits with food, increases in eating fast food that is high in fat | When | Over the last 25 years | Where | In EUA, Europe, Britain and around over the world even in Japan. | Case difficulty cube How: X Analytical Conceptual Presentation 2. LONG CYCLE PROCESS | A. Problem | root | Governments and influential health advocates around the world are cracking down on the marketers they blame for the explosion in childhood obesity | Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids | In the United States, roughly 30 percent of American children are overweight or obese | Some people say advertising is to blame, particularly ads aimed at children, such as those that use celebrities to market high-calorie foods. According toUSA Today , one study found that the average American child sees 10,000 food ads a year, mostly for high-fat or sugary foods and drinks. | According to the U.S. Centers for DiseaseControl and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people

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