Mc Donalds Essay

4428 WordsMar 23, 201418 Pages
McDonalds Entry Strategies McDonalds in “no beef” country - India Marcela Cmarkova April 10, 2012 Abstract McDonald's Corporation, established in 1948, carries one of the world's most well-known and valuable brands and dominates the global market in quick service restaurant segment. The company has more than 30,000 restaurants in 119 countries serving 68 million customers each day (McDonalds, 2012) Each country poses a new challenge for McDonalds in maintaining or improving their position. The purpose of this paper is to examine the entry and establishment of McDonald's in the emerging market of India. The biggest challenge for a multinational is to maintain its global strategy in the stint of diversity as they hit different foreign lands. The same was the biggest challenge for McDonalds when they launched into India. They faced severe Public relation crisis and it was a very difficult to come up with a solution in such a country. Some of the key variables in this relation were the suppliers, customers, government and the Global Brand image of the company itself. Table of Contents Abstract 1 Introduction 3 Literature Review 3 Main Competitive Advantage 4 Internal Weaknesses 5 Opportunities 5 Threats 5 McDonald's Entry to India 6 The environmental factors in India 6 Market share of McDonald’s’s in India 7 Strategies in India 7 Conclusion 8 References 8 Introduction The purpose of this paper is to examine the entry and establishment of McDonald's in the emerging market of India. For research purposes, I will utilize diverse sources such as journal articles, books, websites and peer review articles. McDonald's has a new corporate mission statement - They focus on providing consumers with tasty and nutritious food and beverages that is consumed from morning to

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