Mc Donalds Essay

1222 WordsDec 24, 20115 Pages
McDonald’s Human Resources Strategies In this case study I will describe McDonald's business strategy and how it differentiates itself from the competition and describe the roots that make the foundations of its competitive advantage.I choose McDonald’s ,because this summer I worked 3 months in McDonald’s in America and I realize ”How their system is working?”, ”What should be the general manager do for the McDonald’s?” .I will uncover how they have aligned their business, human resources and staffing strategies and been successful through a recession. Finally I will discuss some possible talent-related threats that could eat away at McDonald's competitive advantage and answer the question about a high turnover rate in a tight labor market being a problem. I will offer a recommendation based on my research for McDonald's to maintain their competitive edge in the marketplace for the next five years. Integrating McDonald's Business, Human Resource, and Staffing Strategies How does a multinational company like McDonald's actually become even stronger andincrease sales through one of the worst recessions in history? McDonald’s is built on a foundation that gives it a competitive advantage and a business strategy that is consistent, flexible, and specialized. McDonald's business strategy is the specialization strategy. According to Phillips & Gully (2009), “Businesses pursuing a specialization strategy focus on a narrow market segment or niche- a single product, a particular end use, or buyers with special needs-and pursue either a differentiation or cost-leadership strategy within that market segment. Successful businesses following a specialist strategy know their market segment very well, and often enjoy a high degree of customer loyalty” McDonald's decide to people, how do people and their needs and wants become the roots of a company's

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