CHIKTo have a successful fastfood joint in the market, there are several requirements that have to be met by the customers. Particular requirements are-Keeping the environment clean, children safe and happy in the playground, offering high quality coffee; Wi-Fi hotspots, and most importantly providing quality service are the keys to having a successful fast food joint. Mcdonalds and Chick-Fil-A are among the most known and popular fast food joints. Currently, people are becoming more cautious when it comes down to their diet in food meaning that the image of only selling unhealthy choices will be a severe barrel for a company to attract new customers. Between Mcdonalds and Chick-Fil-A , some may wonder , “Which is the better choice?”.
Fancier coffee has become associated with higher society, and class and consumers want to buy something that will give them this satisfaction and the product that they enjoy. College students do not plan ahead of time so something they can grab on their way is a great product and providing more quality for only a smaller premium than other leading coffee shops will give them a satisfying choice they can get on their budget. Middle-class families tend to be on the move for extra-curricular activities, and this means meals and coffee on the go, meaning a need for healthy options for snacks
One of the greatest attributes of McDonald's is its "everyday affordability" message that drives customers to McDonald's restaurants. Through marketing McDonalds has the best customer base of all companies, ranging from 3 years old all the way up to the senior citizen with a discount. Everyone knows the slogan “Mickey D’s” you can't possibly drive by a 'golden arches' without having to stop. With the backup of sponsorship’s and integrated campaigns like the Olympics, movies, foundations and the infamous “I’m Lovin’ it” ads are all marketing tactics to better the business. By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc (McDonald's originator) laid the foundation for McDonald's global success.
The employees of Chi-fil-A strive to give the customer the very top-notch service. It is their job to satisfy the customer and they definitely take that to heart. By completing drive-thru orders in 90 seconds and 60 seconds at the counter, you are bound to a pleasant experience. This fast and efficient drive-thru service won Chick-fil-A its record setting sixth title in this year’s “Drive-Thru Performance Study” in Quick Serve Restaurant magazine. Unlike McDonald’s, at the completion of each transaction, you will not hear a “Thank you” or a “See you next time” but these classy words: “My pleasure”.
Advertising of fast food keeps costumers wanting more and more. Anytime costumers see the satisfying sandwich, instantly their mouth waters for the taste of it. Local grocery stores and convenient shops have ads and coupons from the local fast food franchises. The coupons increase the costumers appeal to the restaurant because of a possible discount and full belly. The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales.
The reasoning and logic that a Big Mac is read as the food of a college student is that many students get sick of the cafeteria food and look for other options, but without going too deep into their pockets. This also helps low-income families and it is an easy way to get a meal. The evidence and analysis links back to the main idea of the paper because it gives an insight into why the Big Mac is so well known and liked, as well as it shows how it appeals to people through ethos, pathos and logos. The evidence supports who would be seen eating a Big Mac because the people who would be eating a Big Mac is someone who can not buy expensive food and need a quick and easy meal. The analysis part also supports the main idea of the paper because it gives more explanation about why these people are drawn to Big Mac’s and why they would read a Big Mac in such a
Kudler Fine Foods Business Proposal December 15, 2008 Ashley Williams Kudler Fine Foods Career Development Plan From the beginning, Kudler Fine Food’s main goal has been to combine the convenience of one stop shopping with reasonable prices for customers. Although, Kathy and Kudler Fine Foods has been successful at achieving this goal, my team and I would like to take it a step further and help this company become even more successful than before. With the range of departments in the one-stop shopping center including baked goods, meat and seafood, produce, cheese and dairy, and wine, we feel the only thing missing is the morning perks……coffee! With a broad range of coffee, cappuccino’s, and latte’s,
Parents today are allowing their children to eat more fast food because it is fast, convenient and seemly affordable. David Zinczenko
Even if the employee only wants a simple coffee or a refreshing latte, we are conveniently right here to serve them. DigiFast Café will be proud to say they have a wonderful lunch service provided by a professional food preparer. With daily specials. We are not only open to employees, but to whomever visit’s our Café. It has been proven that with a well balanced meal, and a full and satisfied employee, more productivity is highly likely.
I’m currently a health educator at Kaiser Permanente and I absolutely adore it. I don’t see myself leaving there. As a real estate agent she witnessed both people’s excitement about the iconic fast food chain and their hostility to it. As a dietitian she recognizes that fast food is a part of people’s lives and isn’t going away. Rather than vilify it she wants people to recognize it as a successful business model that brings happiness to many and that people can make choices to enjoy it