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Mc Donald's Case Essay

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Below is an essay on "Mc Donald's Case" from Anti Essays, your source for research papers, essays, and term paper examples.

1. McDonald’s mission is to be the customers’ favourite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. They place the customer experience at the core of all they do, more focused on children and family; these core values have not been changed over years except for the fact that they have been better. History dating from 1955, McDonald’s during every period implemented some strategic efforts like the “Plan to Win”, “You deserve a break today”, “I’m loving it” all of which focused on its core values with   a better , higher quality consumer experience rather than a quick and cheap fast food option.   McDonald’s   also makes sure all the brand associations from Happy meals to McDonald’s Play land to its advertising are all consistent with the message of   their core values.
2. McDonald’s low pricing strategy was the key to recession era success. All its competitors like the Burger king and Yum brands struggled during the period and stocks had fallen unlike the McDonald’s for which its recession friendly “Dollar menu” was the main reason. Apart from this McDonald’s has given the customer every other reason to head to its stores throughout the day by providing wider range of products with its low cost strategy. It also introduced new line of popular frappes, smoothies, and got Wi-Fi in all its location to not only grab customers but also to ensure they stay for a longer time as well. With the economy turning around I don’t think they have to change their strategy though it gives the impression of cheap eats because they price according to what’s appropriate for the market place, for its customers, and making sure that the y get a great value. And also they focus on healthy options by providing the salad’s and apple bites instead of fries for the happy meals.   I think their low pricing strategy would get them more even in the rising economy when they also focus on the core values they...

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