What opportunities and threats did McDonald face How did it handle them What alternatives could it have chosen?
"Going green" - energy management, improving packaging, opportunities efficiency, environmentally friendly refrigerants, and partnering with new store looks and styles as McCafe coffee, Greenpeace for rainforest protection, Charity - The Ronald McDonald House shop, and "forever young" redesign provides a cheap or free place to stay for parents of sick children. To open over 250 branches worldwide in 48 countries. Funded primarily by donations and Joan Kroc (founder of McDonald's has maintained an extensive advertising campaign Ray Kroc's wife) for decades. For popularity they use media (television, radio, and newspaper) the company makes significant use of billboards and signage, sponsors sporting events from ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Television has always played a central role in the company's advertising strategy. They always advertise McDonalds much different way to their customers. Until now, McDonald's has used 23 different slogans in United States for advertising, and few others slogans for select countries and regions.
McDonald's is actively trying to reduce their negative impact on the environment by altering their company policies. Their policy now an outline is not only the individual restaurants' behaviours, but also the ways in which they go about using their resources and acquiring them. Since the 1990's, McDonald's restaurants have been encouraged to participate in the environmentally friendly movement by getting involved in community clean up days to cut down on the amount of litter around their stores. They have made an effort, assisted by Environmental Defence, to utilize recycling both in packaging their products and in what they use day to day which has allowed them to cut down on their waste significantly....