There is a fee of $4.95 for this service. In some markets, delivery service is available. For the purposes of this marketing plan the focus is on the at-store pick-up option only. Lowes Foods introduced a new rewards program in October 2009 and named it Fresh Rewards. This program not only allows Fresh Reward customers to take advantage of weekly sale prices, but also gives customers Fresh Rewards Cash that can be redeemed for groceries.
In the chapter Implementing Interactive and Multichannel Marketing, Online consumer retail sales by product/service category: 2003-07 survey (Kerin et al., 2006, ch21) in the year 2007 9% of online sales were for food and beverage which grew from 4% in 2003. There are several reasons why people shop online: “convenience, choice, customization, communication, cost, and control” (Kerin et al., ch21). The Customer segment for KFF’s catering business is familiar with the internet and spends a lot of time online looking for information. So it is a good idea for KFF to have a website and post ads on popular websites like Google. KFF wants to save some cash so posting weekly advertisement on Craigslist is also not a bad idea.
Tracking purchase information from each store location as well as tracking each customer who applies for a frequent shopper membership will create a heavy use and traffic of the database system. User Interface The interfaces that will go through a complete overhaul include the computer system at each location, the integration of the barcode tracking system and the Kudler Fine Foods website. To join the frequent shoppers program, Kudler will need to collect some basic information will be collected from customer such as name, address, daytime and evening phone numbers, and an e-mail address that will be an optional form entry. Conclusion Smith consulting upon careful planning will design the frequent shoppers program Kudler Fine Foods desires. Smith consulting will ensure that all computer systems throughout all three locations are up-to-date with the hardware and software required to implement such a system.
1. What are the different types of store-based and non-store-based retail locations? Provide a real example (store name) for each different type. store-based—operate from a fixed store location that requires customers to travel to the store to view and purchase merchandise and or services. Examples---Pizza Hut, McDonald’s, Taco Bell, and GameStop Non-store—reach customers at home, at work, or at places other than a store where they might be open to purchasing.
The company started off to a slow start in technology where they were taking inventory on paper and they also didn’t have a website where customers could view information about the store and even order items (Kudler Fine Foods). The company has made a lot of changes that has helped the organization grown and to add customers to its three stores that they have up and running. Kudler has set up a website to where their customers will be able to view the items that they have on stock and other information about their products. They also have information about the organization on that website and offer customers the opportunity to order products from off of the website. Also they will be able to get feedback from customers from the website.
Running head: OVERVIEW OF MANAGEMENT Overview of Management Managing the Business Enterprise Overview of Management Introduction Kudler Fine Foods is a unique grocery store that caters to gourmet shoppers in a convenient one-stop shopping experience. Kudler Fine Foods opened the first store on June 18, 1998. By 2003 Kudler was three stores strong and growing (Kudler Internet). The following paragraphs will identify and discuss the primary functions of management, identify who at Kudler is responsible for each of these functions, explain how technology and the Internet are utilized and affect Kudler’s management and discuss the five forces from Porter’s model and how Kudler uses strategies aimed at these forces
When I go to the grocery store, I may fill my buggy with many different types of items. Regardless, all the different goods are paid for with money. Money is also used as a unit of account. Unit of account is the way that we describe the value of something. I use money as a unit of account when I pay for the gym.
Gladwell points out, “There are companies that put tiny cameras inside frozen-food cases in supermarket aisles” (408). This strategy is how the companies collect data of shoppers’ natural tendencies without their knowledge. This data is used by companies to induce consumers to potentially purchase a greater amount than they would under different circumstances. Susan Willis explores the use of the same strategy information gathering in the essay “Disney World: Public Use/ Private State.” Willis believes that with the intimacy that the retailers know their customers there isn’t much room for deviation of a shopping
The Point of Sale (POS) cash register information is transmitted via the network on a daily basis through uploads at the store downloads at corporate. In a special report written by Liz Parks and published by Supermarket News (Parks 2005), independent grocers were encouraged t invest in technology as a way of streamlining operating costs. Chase, Jacobs & Aquilano (2005) discuss the benefits of using Enterprise Resource Planning (ERP) computer software to manage business operations with a single integrated set of corporate data. Having an (ERP) in place allows an organization to streamline processes through the reduction of time needed to process supplier payments or process customer orders. Kudler would be able to use an ERP to forecast future needs to assist with accurate purchasing, track vendor and retail pricing as well as other financial information.
There is also an option to input the food manually based on its nutrition information, and the built in calculator will tally the points. Another feature of the WW mobile application is a scanning tool, whereby a user may scan the barcode of a packaged item and upload the nutrition information automatically into the system. This feature is useful for tracking quickly as well as determining the point value ahead of time for planning purposes. I have used this feature in the grocery store to make decisions on purchases. The mobile application also includes a weight tracking tool.