One of these definitions is the dialect culture that prevails in a modern society. Shaping the substance of popular culture is in large part by industries that publicize cultural material, for example the television, film, and publishing industries as well as the news media. Popular culture is not described as just the summative product of those industries; instead, it is the result of an enduring contact between those industries and the people of the society who use their goods (WordIQ, 2010). One major trend in popular American culture is the Barbie doll. Barbie first appeared in 1959.
Family runs company Manufactures and sales toys throughout the U.S They rely on basic toy design New design of unconventional toys Company Mission Statement Our mission is to manufacture the most cutting edge toys to provide parents and kids with the finest products available on the market. We plan on doing so through great manufacturing and innovative ideas. SWOT ANALYSIS Our goal is to provide our customer with good customer service, high end products, and provide optimal return strategies for returning products. Internal Strengths External Opportunities Hierarchical Design The Hierarchical form of organization for this company best represents it as a whole. It is the most accurate because it ranks all positions based on power.
Mattel is the first global consumer products company that established a framework within which all of the company’s manufacturing must be conducted and who applied such system to its facilities and core contractors all over the world. Production: In 2002 Mattel closed the last American factory and outsourced the production to China, which was the beginning of a chain of events that led to a scandal involving the lead contamination. About 65% of Mattel’s toys were made in China. Approximately half of them were manufactured in Mattel’s own plants. The contracts required vendors to undergo a review of their production facilities and to agree to be audited under Mattel’s Global Manufacturing Principles.
I think it is based off of the upbringing of the child. The toys determine to be appropriate might affect a child’s movement. For instance, a boy who plays with Barbie dolls would attract other female children and start developing female characteristics. Also, playing with Barbie dolls may have the potential to cause that child’s interest to be altered. Clothing plays a major role in your life.
might cause strangulation). A vast majority of the problems came from product design resulting in safety hazards. The data on the post-August 2007 recalls confirmed this observation: while 17.4 million (88%) recalled toys were associated with loose magnets due to defective design, 2.2 million (12%) were related to manufacturing defects which contained excessive lead. Within Mattel’s recall problems, only a small percentage (10-15%) could be attributed to outsourcing issues. Of the problems related to lead paint, it turned out that the two contracted manufacturers, which were commissioned to make non-core Mattel products, had used paint from sub-contractors.
Moreover, Mattel fought competitors in Japan by joining forces with Bandai, Japan’s largest toy company. They adapted Barbie to Japanese culture and realized that Japan’s market prefers well known American Barbie. Finally, partnership strategies had been eliminated but still Mattel had a huge success with 31% of total revenue. In brief, Global strategies are partnerships that adapt it product to local taste, economic condition and pricing. I think that Mattel is doing Fair in Middle East and well in the Asian market.
All in an effort to develop solutions and ideas to maintain its spot at the top in the theme park industry. As a result the proper segment of the population must be targeted for their product to continue its success. Walt Disney World has always been regarded as a place for children and where grown-ups can go to rekindle and relive their childhood. However, with the ever improving offerings from nearby competitors this concept of marketing to children will leave Walt Disney World in the proverbial dust. In order to compete with the likes of surging rivals such as Universal Orlando, Disney Parks must assess the various segments it must cater to in order to maintain its foothold as the leader in the industry.
Mattel has revenues of $5.4 billion as of 2009 putting them at the top of this market. However, Mattel is followed by a close second know as Hasbro. Hasbro is the second worldwide producer of toys, and they have revenues of $4.7 billion in 2009. History of Mattel The history of Mattel dates back to the early 1900’s. In 1945 Ruth and Elliot Handler and Harold Matson founded Mattel.
International Business Chapter 14 Oxford University Press Prof. Rakesh Mohan Joshi Case Study BARBIE FACES ISLAMIC DOLLS Barbie, so named by ideator Ruth Handler after daughter Barbara s nickname, became the world s most popular fashion doll. Handler found that young girls enjoyed playing out their dreams in adult roles when she saw her daughter Barbara playing with a paper doll and imagining it as a grown up. Most children s dolls available at that time represented infants. This gave rise to an idea of a teenage doll, Barbie. Handler co-founded Mattel, a Southern California toy company with her husband Elliot Handler, and spearheaded the introduction of the doll.
When Mattel, in July 2007, learned of the problems of lead paint in their product and magnets that could be swallowed by children causing serious health issues, they acted quickly by issuing voluntary recalls one after another starting on August 1, 2007. Over a year after the recalls it was reported that Mattel had recalled a total of 21 million toys from China as a result of the lead paint and magnets. In December 2008, Mattel reached a settlement with 39 states to pay $12 million dollars. The interesting part is that the money is to be used to educate the public about the dangers of lead paint and lead poisoning. In more recent years Mattel is still