Case Study 1. Mattel and the Toy Recall 1. Summary In this case, it mainly talks about the toy industry and the world biggest toy company- Mattel, including the overview of the toy industry, the situation of the toy production in China, the how significant the toy safety is and what’s the problem it faces. And it also introduces the basic information of Mattel and its operation conditions, especially the offshoring business, especially discussing the recall which happened in China of 2007 in detail. Mattel is the world’s premiere toy company, taking account for the majority market share.
Mattel closed its last American factory, originally part of the Fisher-Price division, in 2002. By 2007, Mattel's toys were primarily manufactured by subcontractors in Asia.  On Friday, September 3, 2010 a mini "Flash Crash" appears to have occurred in Mattel shares which plunged 22% in pre-market trade for no apparent reason, only to recover shortly thereafter. Strengths One of Mattel’s most important strengths is the history that it has behind their company. Mattel turns 60 this year, with much of that time spent at the forefront of the toy industry.
Synopsis of the Situation Mattel is one of the most well known industry leaders in the production of toys. They are also known as an industry leader in corporate responsibility (Mary Teagarden, p. 1). However, their products were being called into question, and they were forced to recall these items. This recall took place when they were conducting a routine audit on their die-cast toy cars. This audit showed that the lead levels was in excess of the U.S, Federal toy safety regulations (p. 1).
Illicit use of these drugs can lead to low birth weight, breathing difficulties, death, and of course the possibility of the baby being born addicted to the drug. Drug addictions in infants present themselves as irritability, fevers, and piercing cries. More specifically, cocaine use during pregnancy can cause physical deformities in the child’s eyes, bones, genitals, urinary tract, kidneys and heart and acute growth retardation. They may also experience seizures and hemorrhages. While many people believe that marijuana may not be as harmful as these other drugs, it can still affect the infant in a few ways.
(Corporate.Mattel.com)” On August 1, 2007, the leading toy manufacturer Mattel issued a worldwide recall of over a 1.5 million toys. The toys that had been manufactured in China contained traces of lead and magnets. “Mattel said Wednesday it was recalling 1.5 million toys globally, many featuring Sesame Street and Nickelodeon characters, because the products might be coated with toxic levels of lead paint. All the toys, Mattel said, were made by a contract manufacturer in China. Nearly one million were sold in the United States, the rest
Green was promoted to senior marketing specialist; giving him legitimate power. He also has expert and referent power bases. Green is an expert in the field of sales and this is demonstrated by growth in his division. This brought him to the attention at the corporate level. He is well liked and respected by the sales people in his division (Sasser, 2008).
On August 14, 2007, Mattel recalled over 18 million products because it was possible that they could pose a danger to children due to the use of strong magnets that may detach. Strong small magnets could be dangerous to the children if two or more were ingested, attracting each other in the intestines and causing damage The California attorney general and Los Angeles city attorney said they would file a lawsuit today against Mattel Inc., Toys R Us Inc. and 18 other companies, accusing them of making or selling products that contain "unlawful quantities of lead." In November 19, 2007, Lifsher, M. and Goldman, A, writers of the Los Angeles Times wrote in the article titled Lead in toys sparks lawsuit. Mattel, the lead defendant in the lawsuit, said it welcomed the attorney general's involvement and added that it would be helpful for the entire toy industry. "Mattel expected this development and believes that the attorney general's assumption of this case will be beneficial to all parties," a spokeswoman for the El Segundo company said in a statement.
* Consolidation of theme parks and the benefit of Blackstone’s brand name Before closing the Merlin acquisition, Baratta and Varney had identified a number of specific opportunities, with LEGOLAND as the top priority and most likely for sale. LEGOLAND fit in well with Merlin’s core values of education-based entertainment targeting families with young children, and just experienced the worst financial loss in its 73-year history due to the falling dollar, competition from inexpensive Chinese toys, and a trend towards electronic toys. Baratta was able to leverage the Blackstone brand name to help win the competitive bid for
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One thing I was sure about is that my magnificent professor never steers her students wrong and that that evening’s festivities was sure to be a learning experience; and it was. First, the awards that were presented were great. I absolutely love the ‘quiet hero’ title because it gives recognition to the people who do great things for their communities. Dr. Zimbardo believes that every community possesses an individual or a group of individuals who deserves recognition for daily acts of heroism. Heroism can come in the form of many things, and Dr. Zimbardo most likely feels the same way I do pertaining to that.