Matt Grant: a Case Study

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Matt Grant: A Case Study MGT/418 Lanny Shipley September 17, 2012 Matt Grant: A Case Study INTRO Evaluate Matt’s business model. What assumptions has Matt made that appear to be valid? Which assumptions might not be valid? What changes in the external and competitive environments could affect Matt’s business model? How likely is it that those changes might occur, and why? Investing a large amount of money in any business is very risky. There are always positives and negatives to each argument. When spending $100,000 to a starting business, there is not any assurance that the venture will work. The positive for the business is that it was very successful in San Diego, CA. Another positive is that there is not any type of publication in this area that matches what was happening in Southern California. Not only did Matt have business knowledge, but was interested in what the publication stands for. If you look at the negatives, there are things that can bring this company down fast. A good reason that this worked great in San Diego is that there are many races in that area. There are in fact more races in a month within an hour than the whole year in New England. A large reason for this is the weather. Other than the three months of summer, the weather can be as low as 25 degrees to a maximum 60 degrees. This leaves a small window for any races. If the venture does gain popularity, there are other publication companies that can use the same idea to compete with Matt’s company. Also, with the internet becoming a large source of information, there really is not a need for something like this with the few races in the area. There are many more factors that can be looked into on this subject, but it seems with every positive there is a negative that goes with it. What

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